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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection.

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The Facebook Retail Reinvention

RTP blog

By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel. A Business Insider article made the statement clearly: “Companies first started selling things directly through Facebook in 2009. They all ended up closing their stores within a year.”

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The Value Of Perception In The Online Experience

RTP blog

Jake Weatherly, CEO of SheerID Every day, more and more brands are coming to the realization that their web site and e-Commerce experience is an integral part of how they’ll survive and grow in today’s changing retail landscape. So what can improve the design? Remove barriers to entry, and keep it simple.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. And research shows that hundreds of millions of shoppers now turn out for Small Business Saturday each year. But why is Small Business Saturday so important? What is Small Business Saturday?

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Women’s Wear Daily: Thanksgiving and Black Friday 2017 Shoppers Shatter Online Sales Records

Dynamic Action

online sales over Thanksgiving and Black Friday 2017 surpassed 2016 online Thanksgiving and Black Friday sales by nearly 18 percent. The article went on to state that experts estimate retailing giant Amazon brought home nearly half of those online Black Friday sales. Women’s Wear Daily reported that U.S.

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2022 Predictions: Shipping Experience Will be the Key to Retail and Ecommerce Success

Retail TouchPoints

The pandemic has brought about long-term changes for both business operations and consumer expectations, and 2021 taught us how far removed we are from ever returning to the old “normal.” Businesses continued to be put to the test over the last year, especially small business owners in retail and ecommerce.

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Digital Wallets and Cryptocurrency: DTC Brands Must Prepare for the Future of Money

ESW

Even a payment option like Bitcoin lets small and medium-sized eCommerce operations expand into new markets across the globe. The more eCommerce retailers that accept wallet-based payments, the greater access for Vietnamese consumers — and the greater profits for the sellers.”.