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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. Read the blog. respectively.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . If you would like to deep dive into each of these tips, you can visit our blog post here. About the Author.

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4 Reasons Why You Should Get AdWords Certified

Kissmetrics

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

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The Top 6 Ecommerce KPIs for 2017

ROI Revolution

Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017. Content sections on your website, such as whitepapers or blogs, are the center of your digital efforts. Traffic Source – Active PPC Measurement. Customer Lifetime Value.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! You spend time looking for a “magic bullet” in marketing blogs, podcasts, webinars, and courses instead of putting your head down, and executing on proven ideas. I’ve covered the Retargeting Matrix framework in blogs , podcasts and presentations. No wonder 86.6

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

It launched in Canada in 2017, with a focus on making store setup simple for business leaders. With Shopify, you can create an ecommerce store, blog, online portfolio, service business, and more in the same convenient place. Pros and Cons Shoplazza is a slightly younger ecommerce platform than Shopify.

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How to use Amazon Brand Analytics for Product Research

Algopix

Using Search Term Report for Amazon PPC. The search term report is also a great source for prioritizing keywords to run on your Amazon PPC campaign. Sometimes the keywords in your original research are too long for you to manage in your Amazon PPC campaign. Rick Wong is the founder of SellerMetrics, an Amazon PPC Software.

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