Remove 2018 Remove Channel Remove Mobile Remove PPC
article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

PPC 78
article thumbnail

2020 Paid Search Trends & Insights

ROI Revolution

While Amazon remains an enigma to many business executives, spending too much time trying to figure it out and overlooking your other advertising channels could quash your brand’s efforts to boost profitability and remain competitive. PPC Advertising Growth: What Happened in 2019? PPC Advertising Growth: What Happened in 2019?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). This might show there are opportunities to invest in other channels. Mobile: 53% (vs 52% in 2017). Direct: 20%.

eCommerce 128
article thumbnail

December 2019 Marketing News Recap

ROI Revolution

In 2018, Instagram’s userbase grew by 10.1%. retail stores closed in 2019 , a 59% increase over 2018. Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. the best marketing campaigns of 2019, and more. Marketing News Highlights.

article thumbnail

The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% Here is your 2018 holiday readiness checklist to make sure you drive traffic, convert new customers, rengage existing buyers and do it all with a beautiful ecommerce site that never goes down. And, mobile sales are on the rise.

Mobile 282
article thumbnail

How Away Uses Google Ads (Case Study)

Store Growers

They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases. So when we look at it from a PPC perspective, their domain choice was a good one. But in late 2018, Google added another type of Shopping ads, Showcase Ads. In Away’s market, this ad type comes up a lot on mobile searches. views ).

article thumbnail

4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. Compare that to email and PPC marketing that average at just 0.6%. He couldn’t reach the prospects he needed through typical marketing channels. Currently, 51%+ of traffic is now mobile and tablet based.

Marketing 249