Kissmetrics

MARCH 12, 2018

You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience. Blended Marketing Will Continue to Dominate in 2018.

Marketing 202

Marketing Social Media eCommerce Channel 202

Optimizely

AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. More than one person talked about the rising cost and diminishing returns of specific acquisition channels.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Kissmetrics

MARCH 12, 2018

How’s it doing in 2018? Video and messaging apps are leading the charge in 2018. 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today.

Marketing 205

Marketing Social Media B2C B2B 205

RTP blog

JUNE 6, 2018

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? The nature of the customer’s mobile lifestyle is premised upon a mobile-first approach.

Mobile 150

Mobile Merchant Services Technology Fulfillment 150

RTP blog

NOVEMBER 4, 2019

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. And what’s more convenient than a mobile app that allows you to browse products, check prices and purchase goods no matter where you are?

eCommerce 150

eCommerce Mobile Download Social Media 150

Sailthru

NOVEMBER 14, 2017

The sea change for mobile is here. Throughout the last several years everyone was talking about the importance of mobile, but the conversion rates — or perhaps lack of attribution — tricked some marketers into undervaluing the channel. Today, it’s a much different landscape when it comes to mobile revenue.

Mobile 68

Mobile X-cart Marketing eCommerce 68

RTP blog

DECEMBER 19, 2017

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Kibo

JANUARY 3, 2018

As mobile assumes primary importance in the omnichannel shopping experience, merchants must balance […]. The ABCs of prioritizing mobile investments for 2018 appeared first on The Omni Channel. The post RWD, AMP, PWA?

Mobile 54

Mobile Omnichannel Channel 54

Retail TouchPoints

JULY 10, 2020

However, both channels have a role to play as retailers seek to: Stand out in a crowded space dominated by Amazon and filled with smaller competitors; Capture shoppers at the right part of their journey to maximize the impact of delivered ads; and Optimize their efforts for an ever more mobile-focused world.

Customer 221

Customer Mobile eCommerce Shipping Costs 221

Kissmetrics

MARCH 12, 2018

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. Develop a brand that demonstrates transparency, authenticity, emotions, and facets of that story.

SEO 195

SEO Social Media Article Games 195

Retail TouchPoints

MAY 24, 2021

In 2018, the brand partnered with Salesfloor to deploy a new mobile platform for associates — known as StyleConnect — combining clienteling and mobile checkout with a customer-facing interface embedded on the retailer’s ecommerce site. How the Platform Works.

Social Media 249

Social Media Mobile Live Chat Recommendation 249

Retail TouchPoints

JUNE 11, 2021

To provide a shopping experience that seamlessly ties channels together, retailers must offer multiple ways for consumers to purchase products. Wearables : Similarly, consumers increasingly use items like their smart watches and even health devices (think Fitbit Pay ) to make mobile purchases. Tying Channels Together.

Payment Services 248

Payment Services Payments Retail Sporting Goods 248

Retail TouchPoints

AUGUST 26, 2021

Despite the demand, there remains an opportunity gap for retail brands to adopt two-way channels and a conversational mindset. Matt Ramerman is President of Sinch for Marketing, a mobile engagement consultancy and personalized mobile messaging platform. What does this look like?

Consumer 317

Consumer Marketing Mobile Customer Experience 317

ChannelAdvisor

MAY 3, 2017

We’re back with another episode of Channel Advice , a video series where industry experts take on your most pressing e-commerce questions (in less time than it takes to write an email!). Specifically, to answer the question, “How should I optimize my mobile strategy on Google?”. into your mobile strategy. Thanks, and good luck!

Mobile 40

Mobile Channel eCommerce Management 40

BigCommerce

JULY 19, 2018

Whether you compare it to grocery stores, convenience stores, or independent wine shops, winery D2C shipping continues to be the leading retail channel. According to the 2018 Direct-to-Consumer Wine Shipping Report , there are two primary reasons for this growth. N Oklahoma Y (as of Oct 2018) N/A N Oregon Y Up to (2) cases/mo.

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

Steve Dennis

NOVEMBER 9, 2017

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. It would appear that there is no going back in the move to mobile.

Mobile 96

Mobile Gifts Download Presentation 96

Retail TouchPoints

JULY 28, 2021

Walmart will make its own technologies across both digital and physical channels available to other retailers. Associates can benefit from mobile tools that help them optimize the pick path, handle multi-order pickups, validate item selections and manage substitutions. in a statement.

Other 290

Other Multi-channel Shipping Costs Retail 290

Retail TouchPoints

OCTOBER 17, 2022

We’re calling on our community to mobilize and keep previously owned clothing in circulation for as long as possible. million for failing to protect shoppers’ data during an October 2018 data breach. The image polishing could help SHEIN prepare for a potential U.S.

Fashion 312

Fashion Retail Clothing Shipping 312

Sailthru

OCTOBER 31, 2019

As mobile devices play a bigger role in more aspects of our lives, they’re becoming the common thread tying the entire customer experience together. We read most of our email on mobile devices. In fact, when we praise retailers for being omnichannel, what we increasingly mean by that is “mobile.” billion, a 9.3%

Mobile 87

Mobile Marketing Download Customer Experience 87

BigCommerce

FEBRUARY 1, 2018

Below are a few resources to help get you started: Quantcast provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. What social media channels are they interacting with the most? However, the downside is that the research you find may not be as focused or useful as you’d like.

Marketing 373

Marketing Hobbies Social Media Information 373

OrderDynamics

JULY 27, 2018

How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. It helps distinguish a retailer from their competitors with a priority on customer experience regardless of channel.

Channel 55

Channel Shipping Costs Mobile Omnichannel 55

Retail TouchPoints

JANUARY 18, 2023

Ward has been with Neiman Marcus since 2018, most recently as SVP, Customer Engagement. He knows our customer and how to create a platform for loyal engagement across channels.”. Both Aliffi and Ward will report to Ryan Ross, who took the helm as President of Neiman Marcus Brand in August 2022.

Food and Beverages 290

Food and Beverages Retail Channel Technology 290

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. Starbucks earns serious respect for a strong loyalty program that has more than 14 million members and processes 30% of transactions through its mobile app. You can view more RampUp 2018 highlights here.

Marketing 87

Marketing Social Media Customer Data Channel 87

Steve Dennis

JANUARY 9, 2018

2018 is likely to be just as wild and woolly, albeit in somewhat different ways. Many stores will close in 2018. As much attention as e-commerce gets it turns out digital channels’ influence on brick & mortar shopping is far more important for most brands. Physical retail isn’t dead. Boring retail is.

eCommerce 102

eCommerce Retail Multi-channel Channel 102

Retail TouchPoints

DECEMBER 27, 2022

Vonage’s latest global research shows voice calls are a top-two preferred communication channel by consumers when connecting with brands, and this is likely to increase in the coming year. However, when considering voice as a channel, it’s not just about making phone calls.

Customer 321

Customer eCommerce Retail Customer Experience 321

RTP blog

OCTOBER 7, 2019

Store closures abound — Q1 2019 saw more brick-and-mortar shutdowns than the entirety of 2018. is on pace to see more than 3X as many brick-and-mortar store openings in 2019 than in 2018.[1] Mobile Isn’t Optional In just two years, mobile will make up 75% of all e-Commerce globally. App Annie, 2018.

Omnichannel 150

Omnichannel eCommerce Toys Retail 150

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. How Home Depot is Differentiating its Retail Media Strategy The retail media landscape is evolving at a rapid pace, but The Home Depot was an early adopter in 2018.

Retail 260

Retail Article Omnichannel Customer Experience 260

Retail TouchPoints

JUNE 13, 2023

When Houle started with Aldo Group as Senior Director of Digital Technology, “We were primarily focused on digitalizing our retail experience across all channels,” he said in an interview with Retail TouchPoints. Unified commerce: Consumers today expect a seamless shopping experience across channels.

Supplies 289

Supplies Customer Experience Technology Omnichannel 289

ROI Revolution

MARCH 1, 2018

With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Over the past several months, we’ve compiled the top trends and recommendations that brands and retailers like you can leverage to get a leg up on the competition in 2018 and beyond. Understanding Attribution.

Search Marketing 60

Search Marketing Marketing Mobile Article 60

FastSpring

SEPTEMBER 18, 2018

years before, and a significant portion of the time spent online has been via mobile. In fact, 60 percent of all transactions are being processed through digital channels like buy buttons, mobile payments, and mobile messenger apps. Transactions by Payment Channel. This average is up from 5.6 Digital Media Usage.

Payments 61

Payments Payment Services Mobile Payments Mobile 61

SellBrite

MAY 17, 2019

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options.

Channel 129

Channel WooCommerce Shipping Costs Social Media 129

BigCommerce

DECEMBER 13, 2017

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. This is actually the second publishing for this book – an updated version for 2018. This year’s version for 2018 has 17 chapters, featuring the insights of more than 50 Amazon subject matter experts.

Definition 420

Definition Merchant Services Multi-channel Books 420

OrderDynamics

MARCH 20, 2018

ShopTalk 2018: Retail’s Renaissance. Shoptalk 2018 included six different tracks this year. Startup Thinking at ShopTalk 2018 Big Retail. Wuerful also ended with his own three useful tips for ShopTalk 2018 on retail innovation being: Dare to do it. So in fact, omni-channel retail is not a one-way street.

Multi-channel 57

Multi-channel Customer Experience Shipping Costs Mobile 57

RTP blog

NOVEMBER 7, 2018

On top of the basics that have always been part of store operations, today’s stores now must offer online-level convenience, seamless channel integration and unique customer experiences. In this week’s Editor Q&A, the RTP team shares top takeaways, impressions and reactions from the 2018 Store Operations Survey.

Mobile 150

Mobile Fulfillment Operations Omnichannel 150

RTP blog

JUNE 17, 2019

It’s All About The App According to App Annie’s State of Mobile 2019 report, in 2018, U.S. Mobile shopping is the next frontier of retail, but creating a unique mobile experience goes beyond exclusive offerings and QR codes. consumers spent 60% more time in shopping apps than they did just two years prior.

Customer 150

Customer Retail Mobile Multichannel 150

ROI Revolution

JUNE 7, 2018

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. The first key strategy centered on incorporating the value of email into calculating ROI on other digital channels.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Sailthru

MARCH 9, 2018

— haley (@haley_copeland) January 31, 2018. It’s 2018; nearly every retailer has a rewards program. Ulta monitors social media constantly and uses customer feedback to personalize the shopping experience for every customer on every channel. T-Mobile: Figure out where you can be the best.

Mobile 90

Mobile Retail Recommendation Social Media 90