Forrester eCommerce

MAY 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. For the most part, the financial markets seem to […].

Social Media 210

Social Media Marketing B2C 210

Forrester eCommerce

APRIL 17, 2018

Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. The research revealed two strong insights: Unified […].

Marketing 204

Marketing B2C 204

Omnisend

SEPTEMBER 4, 2018

Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform.

eCommerce 150

eCommerce Marketing eCommerce Marketing Presentation 150

Kissmetrics

MARCH 12, 2018

What that also means is that marketing methods have to change to account for the shift to mobile use. As marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to engage these customers, create dialogues and foster relationships that make it hard for them to resist your products and services.

Mobile 214

Mobile Marketing Social Media eCommerce 214

BigCommerce

JULY 27, 2018

That’s the concept behind affiliate marketing. Affiliate marketing is a popular tactic to drive sales and generate significant revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. What Is Affiliate Marketing? There is a 10.1%

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Forrester eCommerce

JULY 5, 2018

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].

Marketing 186

Marketing Telecommunications Information Technology 186

Optimizely

JANUARY 23, 2018

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius. Learn more now. .

eCommerce Marketing 150

eCommerce Marketing eCommerce Marketing 150

BigCommerce

DECEMBER 11, 2018

When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital…

Marketing 392

Marketing eCommerce Marketing eCommerce 392

Forrester eCommerce

APRIL 18, 2018

Tina Moffett and I are excited to announce the publication of The Forrester™ Wave: Marketing Measurement And Optimization Solutions, Q2 2018. The research revealed two strong insights: Unified measurement has matured significantly as a capability since we published the first […].

Marketing 186

Marketing Technology 186

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. And yet, 58% of marketers agree that their mobile services […].

Mobile 310

Mobile Technology Marketing Consumer 310

BigCommerce

FEBRUARY 1, 2018

Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. Your brand will have what is called a “target market.”. What is a Target Market? Then refine your target market by identifying who has bought your product or service already. How does your target market shop?

Marketing 373

Marketing Hobbies Social Media Information 373

Optimizely

MAY 15, 2018

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

BigCommerce

SEPTEMBER 26, 2018

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and…

Marketing 417

Marketing eCommerce Marketing eCommerce 417

Forrester eCommerce

JULY 12, 2018

Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […].

Marketing 284

Marketing Customer 284

Retail TouchPoints

JUNE 28, 2022

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. Lande-Shannon brings two decades of experience guiding brands through successful marketing strategies while also driving culture and leadership initiatives.

Marketing 262

Marketing Omnichannel Mobile Operations 262

Klaviyo

DECEMBER 5, 2017

You may be wondering, what’s on the horizon for ecommerce marketing in 2018? I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year. Data gets cleaner and leaner in marketing automation.

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 306

Marketing Customer Loyalty Customer Experience Supplies 306

Forrester eCommerce

NOVEMBER 20, 2018

Our recently released evaluation, “The Forrester Wave™: Unified Endpoint Management, Q4 2018,” uses 28 criteria to evaluate the top 12 unified endpoint management (UEM) solutions on the market today. Organizations looking to improve employee experience and simplify management can […]

Management 315

Management Mobile Improvements Marketing 315

Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 264

Marketing Omnichannel Social Media Customer Experience 264

Forrester eCommerce

OCTOBER 26, 2018

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare.

Technology 359

Technology Marketing Recommendation B2C 359

Forrester eCommerce

NOVEMBER 13, 2018

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. This includes vendor profiles, with our analysis and buyer […].

Marketing 397

Marketing Reference Customer Information 397

Forrester eCommerce

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 348

B2B Marketing Management Customer Experience 348

Forrester eCommerce

JULY 30, 2019

The Canadian tech market will grow in 2019 and 2020, but growth will slow from 6% in 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2019 To 2020.” The healthy growth of the Canadian tech market has largely been caused by an expansion in cloud services and government […].

Marketing 337

Marketing Customer 337

BigCommerce

OCTOBER 5, 2018

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018…

eCommerce Marketing 366

eCommerce Marketing Marketing eCommerce Channel 366

BigCommerce

APRIL 26, 2018

We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Amazon Risk Factors and Obstacles in 2018. From changes in technology to pending legislative issues, these are the top items to keep an eye on in 2018 and beyond.

Payment Services 417

Payment Services eCommerce Shipping Costs Payments 417

Forrester eCommerce

JULY 17, 2018

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market.

Marketing 204

Marketing Information Technology 204

Forrester eCommerce

MARCH 19, 2018

I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. That’s the old way of marketing. WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? They spoke for three hours about being customer-obsessed. They never spoke about the customer.

Consumer 247

Consumer Workshop Marketing Customer 247

Omnisend

SEPTEMBER 14, 2018

If you want to boost your sales, you need to take the Black Friday shopping weekend very seriously and start working on your Black Friday email marketing campaigns.

Marketing 138

Marketing eCommerce Marketing eCommerce 138

Forrester eCommerce

NOVEMBER 1, 2018

CX Europe 2018 is just 10 days from now — Tuesday […]. Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 367

Other Customer Customer Experience Customer Data 367

Forrester eCommerce

JULY 11, 2018

The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report on “The Canadian Tech Market Outlook For 2018 To 2019 — 5% Growth In 2018 Will Slow To Under 4% In 2019.” These growth rates, while […].

Marketing 218

Marketing Information Technology 218

SellBrite

AUGUST 31, 2017

Content marketing is changing. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. In the past, content marketing used to be all about: Creating content. Building links.

eCommerce 152

eCommerce Marketing Magazine Blog 152

Retail TouchPoints

APRIL 9, 2024

Shopify is partnering with Mana Up , an accelerator and venture fund for Hawaii-based products, on an immersive market concept designed to spotlight emerging brands from “the Aloha state.” Access to the overall market is free, but some events, such as live tastings and community programming, will require a paid ticket.

Shopify 264

Shopify Events Marketing eCommerce 264

Forrester eCommerce

JANUARY 31, 2019

Facebook’s tumultuous year made approaching the social giant’s Q4 2018 earnings call complicated, to say the least. Days before the call, news hit that Facebook is consolidating the back-end tech of its family of messenger apps. Then, a story breaks that Apple is pulling a Facebook app that invites users to share their phone […].

Social Media 311

Social Media Marketing 311

RTP blog

SEPTEMBER 25, 2018

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org.

Channel 150

Channel Multi-channel Marketing Merchant Services 150

Forrester eCommerce

APRIL 17, 2018

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage. Here are just a few of the remaining questions that fellow marketers had for Jenny Storms, CMO of NBC […].

Consumer 224

Consumer Marketing B2C 224

Omnisend

NOVEMBER 29, 2018

All so we can keep up with the latest ecommerce Read more The post Black Friday Emails: 2018 Statistics appeared first on Ecommerce Marketing Automation | Omnisend. So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing?

eCommerce Marketing 143

eCommerce Marketing eCommerce Consumer Marketing 143

Groove

MARCH 29, 2019

Our team tackled this challenge head on and developed an integrated eCommerce inbound marketing campaign in Q3 of 2018. Email Marketing. As a result of our creative and strategic efforts, Final Draft exceeded revenue goals for both its 2018 holiday week compared to 2016 and Q4 2018 as a whole. A/B Email Testing.

Marketing 284

Marketing eCommerce Online Retail Customer 284