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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

Channel 150
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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 190
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. Ecommerce Growth Strategies For 2018. Influencer Marketing.

eCommerce 419
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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

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How Digital Marketing Will Change in 2019

Kissmetrics

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2018, 2 out of every 5 adults used voice search once per day.

Marketing 279
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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Amazon Risk Factors and Obstacles in 2018. From changes in technology to pending legislative issues, these are the top items to keep an eye on in 2018 and beyond.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale. We predict the following three ways B2B companies will pursue personalization during 2018 and beyond.

B2B 141