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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. Compare that to email and PPC marketing that average at just 0.6%. You sell heat mapping technology and want to land some big-ticket clients at this event. And current marketing technology for phone calls is outstanding.

Marketing 249
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The 10 Best Adwords Companies of 2020

Kissmetrics

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Ignite Visibility uses proprietary technology called the “Forecaster Method.” Chassis Man Care LapLink RevoluSun.

PPC 206
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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

Think your marketing technology (MarTech) stack is king? Like a valley girl without botox, a business in 2018 without a proper stack is showing its true age. It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership. Optimizely.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. ROI Revolution Summit 2018.

PPC 60
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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

Games 104
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Common click fraud tactics and how to prevent them

GetElastic

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. Digital ad spending reached a projected $111 billion in 2018. With the technology currently available, you must be cognizant of the warning signs of bot activity. Potential Solutions for the Click Fraud Problem.

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Whisbi secures €5M investment round led by Columbia Lake Partners to accelerate high-growth plan and continue to drive innovation in conversational sales

Whisbi

Barcelona, 12 December 2018 –- Whisbi, the conversational sales & marketing platform for enterprises, announces today that it has raised €5M. This will be the first investment for Columbia Lake Partners in Spain, and we are excited that it is with Whisbi Technologies” said Daniel Bull, an Investment Manager at Columbia Lake Partners. “We