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How Retail Omnichannel Commerce Stands in 2020

Forrester eCommerce

Customers believe they are engaging with one unified brand or organization, regardless of the device or touchpoints that they use. Retailers must ensure the continuity of information and resources across digital and store touchpoints — or risk losing customers to competitors that do.

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Asda Fortifies Omnichannel Approach by Updating OMS and Fulfillment

Retail TouchPoints

These investments align with the company’s intentions to strengthen its omnichannel strategy and a three-year plan to invest $1.3 billion into its supply chain , which were outlined when investors the Issa brothers and TDR Capital purchased a majority stake in the retailer from Walmart in October 2020.

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Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail TouchPoints

The industry has come a long way from the scramble of March 2020, when essential retailers’ shelves were empty and non-essential retailers had to revamp their entire business models. Omnichannel Means One Channel, Not Two Connected Channels. Experience Will Be Top of Mind in the Post-COVID Environment.

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2020 has Seen an Irreversible Change in Consumer Behavior; Now is the Time to Adapt

Retail TouchPoints

2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. There is much for retail organizations to do to make themselves resilient to the incoming challenges, but enhancing omnichannel capabilities and building powerful ecommerce experiences will be crucial.

Consumer 325
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced.

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Now or Never: The Importance of Implementing an Omnichannel Strategy

Retail TouchPoints

The pandemic has created challenges for retailers at many levels: business viability, supply-chain disruptions, predictability, customer relationships — the list goes on. As businesses move online, quickly adapting to maintain a seamless customer experience has become mandatory. Take a Down-to-Earth Approach.

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PlayStation5 Launch Sends UK Digital Customer Experience Back In Time

Forrester eCommerce

2020 leaves another sting in its tail for UK retailers today, among them Currys PC World, John Lewis, and Very.com (even Amazon had some trouble).