Remove 2021 Remove Consumer Remove Customer Experience Remove Technology
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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Consumers are only one click away from retailers at all times.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

In an effort to reduce sizing-related return rates, some fashion brands are working with Fit:Match.ai, a ‘digital twin’ matching platform that uses AR body-scanning technology designed to help shoppers select their size more accurately. This is just one example of how companies are utilizing technology innovations to prevent returns up front.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic.

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CVS Announces $3 Billion Investment in Technology to ‘Improve the Consumer Experience’

Retail TouchPoints

EVP and CFO Shawn Guertin announced estimated capital expenditures as high as $3 billion to “invest in technology and digital enhancements to improve the consumer experience as well as our community locations” during a Feb. 9 call with investors. million , according to President and CEO Karen Lynch.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

In 2021, an analysis of web traffic data by Imperva Threat Research revealed that four out of every 10 shoppers on a retail site were not human. During a peak holiday shopping period in November 2021, bad bot traffic increased by 73%, negatively impacting customers’ online experiences in the process.