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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

In an effort to reduce sizing-related return rates, some fashion brands are working with Fit:Match.ai, a ‘digital twin’ matching platform that uses AR body-scanning technology designed to help shoppers select their size more accurately. This is just one example of how companies are utilizing technology innovations to prevent returns up front.

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Sainsbury’s Deploys Amazon Just Walk Out Technology in London C-Store

Retail TouchPoints

In the first usage of Amazon ’s Just Walk Out (JWO) technology by a non-Amazon international retailer, Sainsbury’s has deployed the cashierless solution in its Holborn Circus convenience store. Sainsbury’s, one of the UK’s largest supermarket chains, had piloted a cashierless customer experience at this store using its own technology in 2019.

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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

In 2021, an analysis of web traffic data by Imperva Threat Research revealed that four out of every 10 shoppers on a retail site were not human. During a peak holiday shopping period in November 2021, bad bot traffic increased by 73%, negatively impacting customers’ online experiences in the process.

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From Online Quizzes to In-Store Screens, Madison Reed Emphasizes a Fluid Customer Experience

Retail TouchPoints

Andrew Lande-Shannon, Senior Director, Store Experience at Madison Reed, estimated that 95 million women color their hair each year, with each spending an average of $160 annually, during his session at retailX 2021. We know that hair coloring, for a lot of women, is a nerve-wracking experience,” said Lande-Shannon.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. This is no longer science fiction. augmented reality) to fully virtual (e.g.