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Cyber Week 2021 Was Slow, but Retail is Still on Track for a Record-Breaking Holiday Season

Retail TouchPoints

In another sign that Black Friday, and to some extent the entire extended Thanksgiving weekend, has ceded its position as a truly peak shopping period, Black Friday 2021 was a mixed bag for retailers. higher than 2020’s, although it was not yet back up to 2019 levels (Black Friday 2021 was down 28.3% Store traffic was 47.5%

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How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Retail TouchPoints

sales are expected to be up about 10% from last year to approximately $8 billion ), Prime Day has also become a boon for the millions of small businesses that avail themselves of the Amazon ecosystem — and this year, Amazon is helping their cause with an SMB-oriented search filter and a dedicated Small Business deals page.

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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

“Right before we launched, I had a panic attack when I did the math of how many customers we would need to survive,” recounted Andy Hunter, Founder and CEO of Bookshop.org in an interview with Retail TouchPoints. “It Bookshop.org profit split 2020-2021. Bookshop itself doesn’t really get all these customers,” said Hunter.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021.

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How to Build Loyalty on Small Business Saturday

Smile.io

Small Business Saturday is November 26th and holiday sales are in full swing across retail stores and ecommerce sites. Black Friday and Cyber Monday may be the main stars of the upcoming retail events, but Small Business Saturday is becoming just as popular. Omnichannel = more options to make a purchase.

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

And because necessity births invention, intransigent store-based retailers were finally unable to rationalize kicking the digital transformation can down the road to next year’s budget — driven not by the prospect of growth, but rather survival. One in four consumers are shopping more with small brands.

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

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