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Why 2022 Will Be a Big Coming Out Party for NFTs

Retail TouchPoints

And 2022 is shaping up to be a big coming out party for NFTs for marketers. This is potentially game-changing for retailers, who can sell — or even give away — NFTs that provide access to online stores, product discounts, exclusive goods and pop-ups. As a result, more consumers will start to understand what NFTs are. Star Power.

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

As younger consumers gain greater spending power, once notoriously inaccessible brands are now expanding from exclusive boutiques into virtual worlds and experiences. During its July 26, 2022 earnings release, LVMH reported revenue of approximately $37.3 billion , which is a 28% increase compared to the same period in 2021.

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GameStop Lays Off Additional Workers, Cuts Crypto Exposure Following Weak Q3

Retail TouchPoints

While the scale of the layoffs is unknown, the cuts are reportedly having a greater impact on the cryptocurrency side of the business, where at least six software engineers have said they were let go, according to Axios. These factors weighed heavily on GameStop’s results for Q3 2022, which ended Oct. in Q2 2022. year-over-year.

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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces that were the talk of the town last year continue to grow and attract visitors — consumers and brands alike. “ It makes a ton of sense for a brand like Gucci , though, that is all-in on the metaverse.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Brands Clearly Think Roblox Rules. Tommy Hilfiger.

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eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Whether you buy into its viability in 2022 or not, it’s becoming clearer every day that crypto is here to stay. The use of cryptocurrencies for online shopping has shown parallel expansion. Even for small online retailers, it’s important that you’re not too late to the game. What Is Cryptocurrency?