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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces that were the talk of the town last year continue to grow and attract visitors — consumers and brands alike. “ It makes a ton of sense for a brand like Gucci , though, that is all-in on the metaverse.

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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

Cryptocurrency, and Bitcoin especially, are more likely to draw raised eyebrows than excited grins these days. Bitcoin may be the first cryptocurrency, but it’s far from the only option these days. Most people aren’t yet ready to manage cryptocurrencies. Beyond Bitcoin: Other Cryptocurrencies Driving eCommerce Today.

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Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail TouchPoints

The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocurrency. The collaboration will exist both on L.A.’s s Sunset Strip and in the Metaverse.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. This technology can do more than buy and sell cryptocurrencies. It has the potential to impact how we work, even if you’re not planning to accept cryptocurrency as a payment method. Mythical Games. The only problem?

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GameStop Lays Off Additional Workers, Cuts Crypto Exposure Following Weak Q3

Retail TouchPoints

While the scale of the layoffs is unknown, the cuts are reportedly having a greater impact on the cryptocurrency side of the business, where at least six software engineers have said they were let go, according to Axios. GameStop is undergoing another round of layoffs, according to a post on LinkedIn by a GameStop executive. billion , down 8.5%

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Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences.

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