Remove 2022 Remove Customer Data Remove Customer Experience Remove Customer Loyalty
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

When she joined Homedics in May 2022, she wanted to bring similar processes to her new team that also encouraged deep collaboration and brainstorming. Lesson 3 Marketing teams should always be learning about their customers: Data is the linchpin for deep customer understanding and more agile marketing practices.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

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Harnessing the huge marketing potential of subscription services

365 Retail

So what does 2022 hold for the subscriptions market? In 2022, the situation is already looking different: in December last year, the cancel rate was down to just 14% and still on a downward trajectory. This could perhaps be due to the rise in customer loyalty. . Encouraging customer loyalty.