article thumbnail

5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

article thumbnail

Casey’s Personalizes Experiences for Over 5.5 Million Loyalty Members

Retail TouchPoints

million rewards loyalty members via more than 1 billion marketing messages in 2022. The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and. 6 billion engagements captured.

Arts 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

article thumbnail

How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Ideally, this data should be productively used to create better, more personal experiences for consumers. Companies benefit equally from the responsible use of data, in the form of greater customer loyalty or better engagement with information their customers actually care about. The tide is turning.

article thumbnail

The Best POS System for Coffee Shops in 2022

Ecommerce Platforms

The best POS system for coffee shops is a convenient solution for managing transactions, customer data, and inventory tracking in one place. 7 POS System Software for Coffe Shops and Cafes in 2022. Here’s our list of the best POS system s in 2022 (in no particular order). Square for Restaurants POS Review (Mar 2022).

POS 104
article thumbnail

How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Livestream platform Bambuser says livestream shopping viewership grew by ~38% every quarter in 2022 in North America and Western Europe, so there is huge opportunity for growth. Overall, a CRM solution can help retailers better understand and serve their customers, resulting in increased customer loyalty and improved business growth.