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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

There’s also a cost consideration for retailers: faster and more convenient returns mean products are restocked sooner, and customers who return items are more likely to shop again quickly. This cycle not only improves inventory efficiency but also encourages repeat business, creating a win-win for both the customer and the retailer.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future. The 20 Most Influential eCommerce Marketing Leaders of 2024 1. The post eCommerce Marketing Leaders: The 20 Most Influential of 2024 appeared first on | Algopix.

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Lifecycle email marketing tips & examples for 2024

Omnisend

But once they’ve become your customers, their needs would revolve around your brand caring for them. Abandoned cart emails : Abandoned cart emails help you with customer retention and also help to boost your conversion rates. You send them when customers abandon their carts before completing the purchase.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Interview with Contentsquare CMO Jean-Christophe Pitié RTP: What was your one big callout from your 2024 Digital Experience Benchmark Report? Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken.

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Email Gamification: What is it and How to Use it 2024

Email Audience

It’s more than just a trend; it’s a powerful tool that can significantly improve your email marketing campaigns. By adding elements of fun, challenge, and rewards into your emails, you can create a deeper connection with your audience, drive long-term customer engagement, and ultimately raise conversion rates.

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

Emerging trends in retail analytics for 2024, such as the increased use of generative AI, present both new opportunities and challenges for retailers. Transitioning from understanding these core analytical types into practical application marks an exciting leap towards realizing significant improvements across all facets of retail operations.

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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities. By 2023, 75% of organizations selling directly to consumers will offer subscription services, but only 20% will succeed in increasing customer retention.

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