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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

population will be watching content from at least one ad-supported streaming service monthly by 2026 and more than half of all U.S. Additionally, platforms like SlingTV are beginning to offer a small selection of cable channels at a budget price point. 16] In 2024, brands spent $30.10 Programmatic advertising is on the rise.

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How Gen Z is Disrupting the Fragrance Sector

ESW

billion by 2026. Surging Fragrance Sales from Ecommerce In addition to shifting purchase motivations, Gen Z is shaking up purchase channels. Fragrance also saw an uptick in online sales as influencer marketing surged and digital shopping channels were the primary way to buy. The rise in demand has a global impact.

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The Impact of Smart Shelves On Your Pricing Strategies

Wiser

For this blog, we want to talk more about the pricing implications of smart shelves. billion by 2026 , up from $1.8 The pandemic, specifically, has forced retailers to be more proactive about in-store conditions, while better connecting their online channel with their physical one to ensure a seamless shopper experience.

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Top 9 eCommerce Sales Tax Software in 2022

GetElastic

billion by 2026, exhibiting a CAGR of 10.4% In this blog, we will take a look at some of the key benefits and challenges of using tax software, as well as a list of the top sales tax eCommerce vendors in the market. With the expansion of eCommerce in recent years, the demand for tax software has simultaneously increased.

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How to Enter New Global Markets by the Holidays

ESW

To fully compete in today’s global ecommerce marketplace, brands with DTC channels can no longer be content to sell domestically. trillion by 2026. To that end, partnering with an experienced Merchant of Record (MOR) is an essential first step for brands with ecommerce channels looking to enter international markets.

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5 Things for Apparel Brands to Know About the Circular Economy

ESW

billion by 2026. Here are five things clothing brands with consumer DTC ecommerce channels should know about the circular economy, including how it can increase brand loyalty, improve the customer experience and reduce the environmental impact. In fact, the secondhand clothing market is growing faster than any other channel in the U.S.,

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The State of Paid Search & PPC Strategy

ROI Revolution

By 2026, mobile search ad spend will total $160.25 Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. Read the blog. Google Ads & Commerce Blog.

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