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Foot Locker to Boost Digital Investments 50% as it Aims for 25% Online Sales by 2026

Retail TouchPoints

These updates will be particularly focused on mobile, which has become a major channel for the retailer. “In In 2022, over 80% of our traffic came through mobile,” said Peter Scaturro, SVP of Strategic Planning and Growth at Foot Locker during the call. The improvements will not be limited to technology.

Mobile 268
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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., The best way to do this successfully is through an innovative sales strategy: Live selling.

Consumer 261
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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

trillion dollars and will cross 8 trillion dollars by 2026. It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more. Statistics confirm that e-commerce sales in 2023 crossed 6.5

eCommerce 103
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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

According to Harvard Business Review, 73% of all consumers now use multiple channels during their purchase journey. Too many online retailers are still focused on multichannel commerce – selling a product to their customers on different channels, both online and offline. By 2026, it’s estimated that 39.9%

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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

population will be watching content from at least one ad-supported streaming service monthly by 2026 and more than half of all U.S. Additionally, platforms like SlingTV are beginning to offer a small selection of cable channels at a budget price point. 16] In 2024, brands spent $30.10 Programmatic advertising is on the rise.

Blog 73
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The Impact of Gamification on Retail

Sailthru

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. billion by 2026. What Can Gaming Do For Retailers?

Retail 78
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The State of Paid Search & PPC Strategy

ROI Revolution

Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Mobile vs. Desktop. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6

PPC 78