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Foot Locker to Boost Digital Investments 50% as it Aims for 25% Online Sales by 2026

Retail TouchPoints

These updates will be particularly focused on mobile, which has become a major channel for the retailer. “In Our digital transformation will create a more agile modern platform,” said Elliott Rodgers, Chief Operations Officer at Foot Locker on a call with investors. The improvements will not be limited to technology.

Mobile 271
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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Millennials the Most Likely Demographic to Be Influenced by Retail Media Ads, Retail Technology Show Research Reveals

365 Retail

A further 49% of Millennials said that retail media ads delivered in-store helped validate their buying decisions when shopping brands they already buy from, helping retailers drive greater brand engagement and loyalty amongst existing shoppers.

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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., The best way to do this successfully is through an innovative sales strategy: Live selling.

Consumer 262
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Gear Up for 2024 and What it Holds for the eCommerce Sector

ChannelSale

trillion dollars and will cross 8 trillion dollars by 2026. It is because of the increasing prevalence of voice search, AR to visualize purchases, voice commerce, livestream shopping, the rise in new marketplaces & distribution channels, and many more. Statistics confirm that e-commerce sales in 2023 crossed 6.5

eCommerce 103
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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. The fact is, PPC works on many ad networks, not just Google Shopping.

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How Gen Z is Disrupting the Fragrance Sector

ESW

billion by 2026. A strong online presence and engagement with their customers through social media create a sense of community and connection. Surging Fragrance Sales from Ecommerce In addition to shifting purchase motivations, Gen Z is shaking up purchase channels. The rise in demand has a global impact.