Remove 2027 Remove Channel Remove Consumer Remove Social Media
article thumbnail

How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

trillion by 2027 – representing over 20% of overall retail sales. Consumers are only one click away from retailers at all times. In fact, according to the Genesys State of Customer Experience Report , only 18% of consumers worldwide said that online retailers provided exceptional service last year — down 22% from 2021.

article thumbnail

Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 283
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits.

article thumbnail

Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. By 2027, email marketing is expected to generate $17.9 of consumers use social media to find content.

Blog 158
article thumbnail

Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

That’s when it became an omnipresent word in ecommerce and social media. For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Here’s the fact: by 2027 the global metaverse market is expected to reach $344.8 Approaching iCommerce.

Games 316
article thumbnail

How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

article thumbnail

Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. In fact, CPG brand marketers often question the attribution and incrementality of onsite media.

Retail 322