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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

trillion by 2027 – representing over 20% of overall retail sales. They are an excellent way for businesses to provide around-the-clock self-service across all digital channels and customer service at scale. Prior to Salesforce, he led product for social media engagement solutions at ExactTarget. In the U.S.,

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. By 2027, email marketing is expected to generate $17.9 of consumers use social media to find content.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” ad spending by 2027.

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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

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Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

That’s when it became an omnipresent word in ecommerce and social media. For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Here’s the fact: by 2027 the global metaverse market is expected to reach $344.8 What About Pricing in the Metaverse?

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

And while onsite media darlings like Amazon have the lion’s share of revenue (along with audience), marketers will be wise to not put all their fruit in one basket. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

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The Top Creator Economy Statistics for 2023

Ecommerce Platforms

Companies are increasingly looking for ways to work with creators like influencers and social media stars to improve their position in the changing online landscape. According to Sprout Social, 52% of companies lean on creators to strengthen their community following. billion in 2027. of the creator landscape.

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