2027 Consumer Social Media Technology 
ROI Revolution
JANUARY 20, 2023
For many businesses (especially in 2023), advertising on social media is crucial to hitting those growth goals. Social media has 4.9 However, with the climate of the world and an impending recession, you might be asking yourself, how much does it cost to advertise on social media?
Retail TouchPoints
FEBRUARY 16, 2024
trillion by 2027 – representing over 20% of overall retail sales. Consumers are only one click away from retailers at all times. In fact, according to the Genesys State of Customer Experience Report , only 18% of consumers worldwide said that online retailers provided exceptional service last year — down 22% from 2021.
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Retail TouchPoints
NOVEMBER 10, 2023
The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”
ROI Revolution
JULY 11, 2022
of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email.
Retail TouchPoints
SEPTEMBER 25, 2023
From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. In fact, CPG brand marketers often question the attribution and incrementality of onsite media.
Kissmetrics
DECEMBER 1, 2020
By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.
Omnisend
MARCH 31, 2021
And that’s a low number, given that the pandemic caused an estimated 25% decline in consumer spending. Much of that decline is likely tied to brick and mortar stores closing in response to local lockdown rules or general consumer fear of populated spaces. Sustainable Products and Packaging for Environment-Conscious Consumers.
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