BigCommerce

MARCH 4, 2021

Ecommerce was an industry already in flux when the events of 2020 really turned things on their head.

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eCommerce Events 526

BigCommerce

JUNE 2, 2021

Within the B2B market, there are several metrics you can measure, analyze and compare.

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B2B eCommerce Marketing 545

Forrester eCommerce

JULY 8, 2021

Bots That Write Code Are Landing On Planet Earth The future of work for AD&D pros will have to change! Today about 70% of the work is all about the development of glue code and wiring things together. From the UI front end, to the backend of apps, as well as in the integration layer […].

Customer 546

Customer 546

Kissmetrics

DECEMBER 23, 2021

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.

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Games Arts Events eCommerce Platforms 363

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online. That’s more than double the historical average.

Consumer 362

Consumer Retail Travel Omnichannel 362

RetailDive

MARCH 8, 2021

Understanding whether or not your data and channels are of value to others takes time. Each step, however, is necessary to increase the value of your first-party data and kickstart a new revenue stream.

Channel 145

Channel Other 145

Omnisend

JULY 21, 2021

Reading Time: 8 minutes. We’re willing to bet that Christmas in July is just another day for most people. But it’s a signal for the ecommerce marketer who’s on top of their game. July 25—or as soon as the calendar turns from June to July for the really ambitious—should be the date that triggers preparation for the real Yuletide season. Last year at this time, the COVID-19 pandemic had pushed consumers toward digital buying, prodding merchants to optimize their online stores, improve the shopping

Marketing 215

Marketing Shipping Costs Shipping Gifts 215

Forrester eCommerce

JULY 22, 2021

As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR? An incredibly simplified way […].

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Forrester eCommerce

JULY 11, 2021

The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. Men and women took […].

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Social Media Customer 545

Forrester eCommerce

JUNE 14, 2021

Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change? Will the pattern be similar to […].

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Technology Mobile Information Customer 545

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Forrester eCommerce

JUNE 7, 2021

Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […].

Customer 545

Customer 545

Forrester eCommerce

APRIL 20, 2021

We have heard it again and again: the pace of change has never been faster, and it is not going to slow down. To win, the most successful organizations will those who are able to capitalize on this market dynamism. Forrester finds that firms with a future fit strategy succeed in this new reality by […].

Marketing 545

Marketing Customer 545

Forrester eCommerce

MAY 10, 2021

There are two people in a wood, and they run into a bear. The first person gets down on his knees to pray; the second person starts lacing up his boots. The first person asks the second person, “My dear friend, what are you doing? You can’t outrun a bear.” To which the second person […].

Customer 545

Customer 545

Forrester eCommerce

APRIL 8, 2021

My previous blog noted that “technology has been modernized separately, to a meaningful degree, from the people and processes interacting with that technology.” This phenomenon has been driven primarily from the outdated managerial approach that the application of technology simply supports the efficiency of a given product or service. Organizations can no longer use this mindset and […].

Technology 545

Technology Blog Information Management 545

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Customer

Forrester eCommerce

MARCH 15, 2021

With the recent announcement that Dapr has reached its first production-ready release, we finally see a viable response to Istio and perhaps the rest of the service mesh industry from Microsoft. If you’re not familiar, Dapr is a coding framework intended to solve the challenges of modern distributed applications. You may be asking, “But isn’t […].

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Information Technology Operations 546

Forrester eCommerce

FEBRUARY 18, 2021

One of the top challenges and misunderstandings that I continue to see here at Forrester is about what the definition of Zero Trust actually is. Zero Trust is not one product or platform; it’s a security framework built around the concept of “never trust, always verify” and “assuming breach.” Attempting to buy Zero Trust as […].

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Definition 545

Forrester eCommerce

MARCH 24, 2021

The future of insurance is here. That’s my view and I am sticking to it. Insurers can no longer wait on the sidelines. You must get in the game. What game you ask? The game for who wins the hearts and wallets of tomorrow’s insurance customer. Your competitors (think Amazon, Tesla, and Lemonade) give consumers […].

Games 544

Games Consumer Customer Customer Experience 544

Forrester eCommerce

MAY 13, 2021

This may be a bit of a long blog due to the extensive nature of the Executive Order On Improving The Nation’s Cybersecurity and its impact on cybersecurity and the Zero Trust approach. The Biden administration also published a “FACT SHEET: President Signs Executive Order Charting New Course to Improve the Nation’s Cybersecurity and Protect […].

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Improvements Blog Customer 543

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce

Forrester eCommerce

JANUARY 27, 2021

In our prior Tech Titans research, we mentioned that Microsoft was poised to become a security behemoth. Today, Microsoft announced that its cybersecurity business has grown to over $10 billion in revenue. Ten billion dollars in revenue with 400,000 customers cements the vendor as a cybersecurity behemoth, without a doubt. As more and more businesses […].

Customer 545

Customer 545

Forrester eCommerce

APRIL 22, 2021

There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo. One of the most insidious of these being the requirement of a college […].

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Electronics Games Operations Customer 543

Forrester eCommerce

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a […].

Channel 545

Channel Technology Management Customer Experience 545

Forrester eCommerce

APRIL 22, 2021

Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify “The Top Global Private Banking Trends In 2021,” we interviewed senior executives […].

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Banking Customer Financial Services Customer Experience 539

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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

B2B

Forrester eCommerce

JUNE 3, 2021

Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […].

Technology 537

Technology Operations Customer 537

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. These six vectors are not mutually exclusive, […].

Social Media 535

Social Media Channel Technology Customer 535

Forrester eCommerce

JANUARY 29, 2021

It’s 2021. Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?” Our new Landscape report in the Forrester Social Marketing Playbook breaks down the four types of […].

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Social Media Consumer Marketing B2C 539

Forrester eCommerce

JANUARY 26, 2021

In my recent Forrester webinar I outlined how AI drives the evolution of technology and data governance, and how an increase in customer demand and regulatory activity will necessitate companies to take a closer look at their approach (Forrester clients can access the replay here). In this blog post I’d like to recap the two […].

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Technology Webinar Blog Customer 539

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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

eCommerce

Forrester eCommerce

JUNE 28, 2021

The first half of 2021 has been anything but quiet for cyberinsurance! Forrester has seen a steady flow of client inquiries on the topic, with questions coming in not just from the private but also the public sector. Some are trying to navigate acquiring a cyberinsurance policy for the first time, while others are struggling […].

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Other Management Customer 535

Forrester eCommerce

APRIL 29, 2021

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower. Responding to this initial success, leading social media companies such as […].

Channel 535

Channel Social Media Download B2B 535

Forrester eCommerce

JUNE 30, 2021

The telecommunications sector is at a crucial juncture in its sustainability story. Many organizations are finding their ground in setting the right targets, penetrating the supply chain, and addressing their customers’ questions on sustainability. We spoke with R. Scott Herren, Cisco’s executive vice president and chief financial officer, and Francine (Fran) Katsoudas, executive vice president […].

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Telecommunications Supplies Customer Operations 531

Forrester eCommerce

MAY 10, 2021

I spent the early days of my career in the early 90’s studying manufacturing engineering at University then working in a ship repair yard. I was taught to weld by a gruff Geordie who handed me a visor, a live arc-welder and told me “don’t look into the light. You’ll go blind”. I didn’t. That […].

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Shipping Customer 528

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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