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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. Individual consumers will spend much longer researching and deciding on the right brand when forking out a few thousand dollars for a TV, rather than a few dollars for a toothbrush. William Henry.

B2C 354
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments.

Toys 230
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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174
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Alibaba Boosts Revenue 34% To $21.8 Billion In Q2

Retail TouchPoints

The retail giant also solidified its position in its home country of China, adding 16 million annual active consumers in Q2 for a total of 742 million. Alibaba’s cross-border B2C marketplace Tmall Global has launched the Go Global 11.11 Tmall Global Pitch Fest Helps U.S. SMBs Expand Internationally. billion (U.S.)

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Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Optimizely

In fact, 81% of B2C marketers use welcome emails. So much so that 78% of B2C marketers say that email is integral to their marketing strategy. Believe it or not, 61% of consumers like to receive weekly promotional emails , and some would like emails even more often, according to Capterra. Welcome emails. Newsletters. Thank You.

Marketing 236
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The Power of Super Specific Customer Segmentation

Optimizely

Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. With the right data behind your B2C marketing, you can create detailed and dynamic segments and drive far better results for your ecommerce business. If your grandfather was a marketer.).

Customer 170
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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

Understanding that the consumer for both brands is fundamentally different. I like to think of consumers in terms of a variety of personas, and we certainly have a variety of demographics represented at both companies. What are the consumers for Need Supply and Totokaelo? What are the differences between those two personas?

Fashion 321