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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Mobile is a big part of that and so are social media and video. If you’re a small business owner trying to compete in the big leagues , this blog is for you. All you have to do is enter your URL to get a deep, page-level SEO analysis. Enter three additional websites for a competitive analysis.

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How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. How to Conduct Your Competitive Analysis. If you’re selling Timex watches, a secondary competitor might be a Rolex retailer.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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How to Promote Your Business

Wiser

The art of promoting your business is multifaceted, and layered with opportunities that span both traditional and digital platforms. While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored.

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

When completing market research around your small business idea, there are several different methods you can use. However, it’s always smart to use a combination of tactics to be certain you have an accurate picture of your market and make the best business decision possible. Social media copy. Product page copy.

Marketing 354
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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations. Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels.

eCommerce 420