Remove Analysis Remove Consumer Remove Customer Data Remove Multi-channel
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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Are existing customers sticking around?

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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. Business Data Analysis.

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How to Improve Your Customer Experience with AI Catalog Management

Algopix

New trends in online shopping have drastically changed the way consumers approach the buying process. Retailers must aim to make switching among these sales channels easy. That’s why many businesses are incorporating both online and in-store activities as part of their customer profiles. Catalog Price Optimization.

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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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The Best Accounting Software for Shopify Users

Ecommerce Platforms

This essentially allows you to sync Shopify customer data, automate order processing, and generate invoices automatically via Freshbooks. The company partners with Shopify to give users an easy way to track data from their ecommerce platform, including cost of goods sold, common financial reports, and balance sheets.

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