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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data.

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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability.

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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 226
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Market Obsessed? Three Ways Retail Competitive Analysis Gives Beauty Brands an Edge

Dynamic Action

AI-driven merchandising experience platforms allow brands to gain access to comprehensive market data and insights through retail competitive analysis. Stay Ahead of Beauty Industry Trends With Access to Competitive Analysis The beauty industry continues to scale and evolve.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Foot Traffic and Web Analysis – If you’re not doing numbers, you may be missing your shot at success.

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Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

With virtually no exceptions, we see successful clients prioritize customer understanding by identifying consumers, segmenting into lifecycle stages and offering appropriate brand touchpoints. Identifying change: Where 99% of customer lifecycle tracking falls short. Our clients’ customers will change.

Customer 195
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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

In data engineering, one might equate individual data elements along with their semantic meaning, labels and metadata as the buildable “bricks,” with analytical or behavioral models landed in a data warehouse, ready for visualization or orchestration as the finished sets.

Toys 230