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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 229
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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. But why stop there? Multichannel Support.

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Axerve white paper explores digital payments trends & the importance of multi-channel and hyper-personalised payments services

365 Retail

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

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Trends Analysis: QR codes and the eCommerce Experience

ESW

Whether you are a DTC brand or a multi-channel retailer, QR codes present a huge opportunity. At one of the company’s retail pop-up stores in Melbourne, objects in a staged apartment were tagged with QR codes that when scanned took consumers to the site’s relevant product pages.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 299
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Gift Card Lawsuits Can Be Avoided — Here’s How

Retail TouchPoints

Not to mention consumers love them, with 80% saying they plan to purchase more gift cards in 2022. In the past year, the industry has seen multiple multi-million-dollar lawsuits filed and settled against well-established brands such as Dunkin’ and H&M.

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