Remove Analysis Remove Customer Data Remove Marketing Remove Multi-channel
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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. When you consider the dramatic forces that have been reshaping the corporate landscape and marketing’s role within the larger organization, the increased volatility in the CMO position comes as little surprise.

Customer 298
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The essential metrics your retail POS software can track

iVend

Reporting has always been important in retail – understanding sales tracking figures, inventory levels and the impact of marketing for example. Retail analytics has taken on an even more important role, and your retail POS software can track, analyse and make reports available in real time for super-smart, data-driven decision making.

POS 92
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How to get repeat customers: Proven strategies for success

Omnisend

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

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Maximizing Repeat Buyers on Amazon: Strategies for eCommerce Success

Algopix

Understanding the Repeat Buyer: The Key to Long-Term Success For eCommerce brands, repeat customers tend to deliver higher lifetime value due to a lower customer acquisition cost. After all, marketing to an existing customer is much easier than continually finding new ones.

eCommerce 111