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How to Use Data-Driven Customer Retention to Grow Revenue

Omnisend

However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy.

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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

Determining When a Customer Becomes a Lapsed-Purchaser. You could run a complete RFM analysis, but that takes time and some know-how. You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. What’s considered lapsed for you? Get My Demo.

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How to Use an RFM Analysis to Take Segmentation to the Next Level

Omnisend

Enter the RFM analysis—the best, data-driven way to target your customers with the message they need to see the most. You can even segment your customers when they do something consequential, like abandon a cart. An RFM analysis might not be the simplest way to segment your customers, but it doesn’t have to be too complicated.

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Getting Started with Behavioral Email Marketing

Kissmetrics

Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention. These are the unexpected but highly welcomed emails that encourage better customer retention. The Recommendation Email.

Marketing 275
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The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Offer personalized post-purchase product suggestions that genuinely cater to each customer’s tastes.

eCommerce 264
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.