How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back
Retail TouchPoints
DECEMBER 10, 2021
Transformed by both the steady wave of ecommerce and the sudden shock of the pandemic — two forces that chipped away at brick-and-mortar’s dominance in the space — sales of beauty products are moving away from storefronts to websites. This is not your parents’ beauty industry. This could be a pivotal tipping point in the space.
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