Orchestrate Your Customer Analytics Practice With The Next Best Experience

Forrester eCommerce

age of the customer analytics applications artificial intelligence (AI) business intelligence customer analytics customer engagement customer experience customer insights customer intelligence customer journey customer journey analytics customer lifetime value (CLV

Data And Analytics Leaders, We Need You!

Forrester eCommerce

A similar number report having a chief analytics officer (CAO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours.

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Leveling The Retail Analytics Playing Field

Retail TouchPoints

While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout.

Scoring Big With Data: The New Age Of Analytics In Sports

Forrester eCommerce

advanced analytics customer analyticsSports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i]

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The B2B Analytics Portfolio: Untapped Competencies To Develop Now

Forrester eCommerce

During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum.

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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help.

Google Analytics, Python, Pandas, Plotly: Get Started

Canonicalized

In this article, we discuss how we can use Plolty with Google Analytics data. The post Google Analytics, Python, Pandas, Plotly: Get Started appeared first on Canonicalized. Analytics Data Visualization

The Analytics Opportunity For Marketing And Sales Alignment: An Encore Presentation

Forrester eCommerce

Last year, I began to explore this challenge with analytical methods front and center. account-based marketing (ABM) advanced analytics B2B marketing customer lifetime value (CLV) go-to-market strategies B2B customer lifetime value go-to-market marketing and sales alignment

3 Reasons To Invest More In Data Analytics

Retail TouchPoints

By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. If there is a question to be asked, analytics can help. data analytics Jeffrey Cheal Episerver visitor journey data

Fit Analytics Drives Growth And Profit For Apparel Retailers

Forrester eCommerce

In the apparel personalization market, solutions built on fit analytics are achieving both [… This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings.

Growing Sales With Attribution Models in Google Analytics

Store Growers

The good news is that Google Analytics already has a lot of built-in reports for this, so you won’t need any new tools. Level 2 – Google Analytics Attribution Models. That’s because all standard reports in Google Analytics use the last (non-direct) click attribution model.

Advanced Analytics Is Required To Win, Serve, And Retain Healthcare Customers

Forrester eCommerce

There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights. advanced analytics application development & delivery healthcareHCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to […].

A Use Case For Business Intelligence Vs. Text Analytics Tools

Forrester eCommerce

I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. advanced analytics business intelligence robotic process automation (RPA) text analytics RPAQuestion: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc.

Continued Convergence Of Analytics Products And Services

Forrester eCommerce

advanced analytics analytics applications big data IT consultingI’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […].

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Tableau & Google Analytics – Integrate, Expand, Create

Canonicalized

Listen to the audio transcription of this article Love Google Analytics? Us & Tableau We are working with Google Analytics every single day. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized. AnalyticsLove Tableau? Why not bring them together? Sometimes I get the feeling we’re investing too much time into it.

Google Analytics Spam Removal Guide

Store Growers

But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics

Amidst Customer Experience Obsession, Don’t Overlook Importance Of Analytics

Retail TouchPoints

But amidst all the talk about the customer experience has to be a conversation about big data — specifically the fact that retailers need to rely on analytics as their No. customer experience analytics Paul Millette Carousel Industries cloud

How To Use Google Analytics – An Easy To Follow Guide For Ecommerce Store Owners

My Wife Quit Her Job

Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. But the main problem with Google Analytics is that it’s way too complicated for the average user. But after teaching my ecommerce course for over 7 years, I’ve found that the average ecommerce store owner rarely looks at their Analytics (outside of traffic reports) because the tool is too intimidating.

Google Analytics Spam Removal Guide

Store Growers

But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics

What is the Google Analytics User Explorer Report and Ways to Use it

Canonicalized

As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. Google Analytics is an excellent way of checking website traffic. Analytics

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Can Big Data and Predictive Analytics Rescue the Retail Industry?

Retail TouchPoints

We think with the help of Big Data, predictive analytics and some savvy marketing, the retail industry can bounce back. Although data and analytics will never replace the creative minds behind the best marketing campaigns, they can provide marketers with the tools to help improve performance.

How eCommerce Analytics will empower your teams in 2019

Profitero

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. How can I drive usage and understanding of analytics throughout my organisation to create a company-wide focus on eCommerce growth?

eCommerce Speed Analytics Dashboards

Canonicalized

We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio. The post eCommerce Speed Analytics Dashboards appeared first on Canonicalized. AnalyticsThe dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information. And they are free :).

Video: Retail Analytics Comparison

Dynamic Action

Retail analytics comparison is a more difficult job than it first appears. DynamicAction is a prescriptive analytics solution, which goes beyond descriptive and predictive analytics to suggest action and show the profit impact of each potential action.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite.

The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Forrester eCommerce

i] But it’s not always rosy for you as a data, analytics, and insights leader. It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i]

Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss]

Canonicalized

People often ask why they should use any other tool than Google Analytics? It’s true, Google Analytics stores a lot of data. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized. AnalyticsDon’t we have all the data we need there? But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth.

In-Store Location Analytics + CRM: A Key To A Unified View Of Retail Customers

Retail TouchPoints

Well, the web analytics software was indeed a data generating factory. This is where in-store location analytics combined with the CRM data can expand a retailer’s competitive advantage. location analytics CRM unified view of the customer Prachi Gupta July Systems quality data sets

AMP SEO and Analytics – Learn from our real-life experience

Canonicalized

Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console. The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized. Analytics eCommerce SEOOn August 31st, Google announced the removal of "mobile-friendly" tags from search results. Since then, they have been pushing AMP aggressively.

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Email Marketing Analytics & Metrics All Brands Should Know

CPC Strategy

Without email marketing analytics, you simply can’t. The post Email Marketing Analytics & Metrics All Brands Should Know appeared first on Retail Performance Marketing Blog - CPC Strategy. How do you know whether or not your email marketing campaigns are getting results? Setting KPIs. Read More. Email Marketing

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The Importance of Pairing Analytics with Engagement

Kissmetrics

When was the last time you took a look at your analytics dashboard? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. Analytics

Ecommerce Google Analytics Metrics to Monitor

ecomdash

Concepts like these — understanding customer behavior, foretelling future trends , and spotting problems before they start — are all under the umbrella of analytics. In this article, we explain the best metrics to watch for ecommerce if you’re using Google Analytics.

How to Track Conversions in Google Analytics

Kissmetrics

The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. Here’s a complete guide to start tracking conversions inside Google Analytics. How Google Analytics Conversion Tracking Works. AnalyticsVisits and pageviews are nice.

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Harness The Power of Predictive Analytics To Hyperlocalize Your Retail Presence

Forrester eCommerce

Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment nd depth and breadth for each store cluster or even for each store? Depending on sales history alone to plan assortment depth and […

Stop Playing “Telephone” With Data And Analytics. Change The Game With The GQMD Framework

Forrester eCommerce

In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. Too many firms today are playing a data-to-insights game of telephone. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes. The larger your gap, the more competitors […

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