INDUSTRY INSIGHTS YOUR PEERS ARE READING
age of the customer analytics applications artificial intelligence (AI) business intelligence customer analytics customer engagement customer experience customer insights customer intelligence customer journey customer journey analytics customer lifetime value (CLV MORE
Retail analytics comparison is a more difficult job than it first appears. DynamicAction is a prescriptive analytics solution, which goes beyond descriptive and predictive analytics to suggest action and show the profit impact of each potential action. MORE
i] But it’s not always rosy for you as a data, analytics, and insights leader. It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] MORE
During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. MORE
As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. Google Analytics is an excellent way of checking website traffic. Analytics MORE
But amidst all the talk about the customer experience has to be a conversation about big data — specifically the fact that retailers need to rely on analytics as their No. customer experience analytics Paul Millette Carousel Industries cloud MORE
Listen to the audio transcription of this article Love Google Analytics? Us & Tableau We are working with Google Analytics every single day. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized. AnalyticsLove Tableau? Why not bring them together? Sometimes I get the feeling we’re investing too much time into it. MORE
200 When was the last time you took a look at your analytics dashboard? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. Analytics MORE
By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. If there is a question to be asked, analytics can help. data analytics Jeffrey Cheal Episerver visitor journey data MORE
Well, the web analytics software was indeed a data generating factory. This is where in-store location analytics combined with the CRM data can expand a retailer’s competitive advantage. location analytics CRM unified view of the customer Prachi Gupta July Systems quality data sets MORE
That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite. MORE
A similar number report having a chief analytics officer (CAO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. MORE
Last year, I began to explore this challenge with analytical methods front and center. account-based marketing (ABM) advanced analytics B2B marketing customer lifetime value (CLV) go-to-market strategies B2B customer lifetime value go-to-market marketing and sales alignment MORE
The good news is that Google Analytics already has a lot of built-in reports for this, so you won’t need any new tools. Level 2 – Google Analytics Attribution Models. That’s because all standard reports in Google Analytics use the last (non-direct) click attribution model. MORE
People often ask why they should use any other tool than Google Analytics? It’s true, Google Analytics stores a lot of data. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized. AnalyticsDon’t we have all the data we need there? But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth. MORE
advanced analytics analytics applications big data IT consultingI’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […]. MORE
In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. How can I drive usage and understanding of analytics throughout my organisation to create a company-wide focus on eCommerce growth? MORE
While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout. MORE
Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment nd depth and breadth for each store cluster or even for each store? Depending on sales history alone to plan assortment depth and [… MORE
210 Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console. The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized. Analytics eCommerce SEOOn August 31st, Google announced the removal of "mobile-friendly" tags from search results. Since then, they have been pushing AMP aggressively. MORE
But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics MORE
Concepts like these — understanding customer behavior, foretelling future trends , and spotting problems before they start — are all under the umbrella of analytics. In this article, we explain the best metrics to watch for ecommerce if you’re using Google Analytics. MORE
advanced analytics customer analyticsSports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] MORE
In the apparel personalization market, solutions built on fit analytics are achieving both [… This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings. MORE
We think with the help of Big Data, predictive analytics and some savvy marketing, the retail industry can bounce back. Although data and analytics will never replace the creative minds behind the best marketing campaigns, they can provide marketers with the tools to help improve performance. MORE
We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio. The post eCommerce Speed Analytics Dashboards appeared first on Canonicalized. AnalyticsThe dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information. And they are free :). MORE
There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights. advanced analytics application development & delivery healthcareHCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to […]. MORE
Are you an analytics platform or service provider serving primarily B2B businesses? advanced analytics B2B measurement attribution B2B analytics B2B measurement now tech predictive analytics MORE
But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics MORE
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. advanced analytics business intelligence robotic process automation (RPA) text analytics RPAQuestion: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc. MORE
Without email marketing analytics, you simply can’t. The post Email Marketing Analytics & Metrics All Brands Should Know appeared first on Retail Performance Marketing Blog - CPC Strategy. How do you know whether or not your email marketing campaigns are getting results? Setting KPIs. Read More. Email Marketing MORE
The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. Here’s a complete guide to start tracking conversions inside Google Analytics. How Google Analytics Conversion Tracking Works. AnalyticsVisits and pageviews are nice. MORE
In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. Too many firms today are playing a data-to-insights game of telephone. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes. The larger your gap, the more competitors [… MORE
First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. MORE
Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. But the main problem with Google Analytics is that it’s way too complicated for the average user. But after teaching my ecommerce course for over 7 years, I’ve found that the average ecommerce store owner rarely looks at their Analytics (outside of traffic reports) because the tool is too intimidating. MORE
Analytics Related Topics Forrester eCommerce
APRIL 4, 2019
age of the customer analytics applications artificial intelligence (AI) business intelligence customer analytics customer engagement customer experience customer insights customer intelligence customer journey customer journey analytics customer lifetime value (CLV
Forrester eCommerce
MARCH 7, 2019
A similar number report having a chief analytics officer (CAO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours.
Retail TouchPoints
FEBRUARY 12, 2018
While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout.
Forrester eCommerce
FEBRUARY 1, 2019
advanced analytics customer analyticsSports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i]
Forrester eCommerce
FEBRUARY 6, 2019
During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum.
Forrester eCommerce
JUNE 14, 2018
First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help.
|
Canonicalized
MARCH 1, 2019
In this article, we discuss how we can use Plolty with Google Analytics data. The post Google Analytics, Python, Pandas, Plotly: Get Started appeared first on Canonicalized. Analytics Data Visualization
Forrester eCommerce
FEBRUARY 28, 2019
Last year, I began to explore this challenge with analytical methods front and center. account-based marketing (ABM) advanced analytics B2B marketing customer lifetime value (CLV) go-to-market strategies B2B customer lifetime value go-to-market marketing and sales alignment
Retail TouchPoints
JANUARY 28, 2019
By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. If there is a question to be asked, analytics can help. data analytics Jeffrey Cheal Episerver visitor journey data
Forrester eCommerce
FEBRUARY 1, 2019
In the apparel personalization market, solutions built on fit analytics are achieving both [… This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings.
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Store Growers
FEBRUARY 28, 2019
The good news is that Google Analytics already has a lot of built-in reports for this, so you won’t need any new tools. Level 2 – Google Analytics Attribution Models. That’s because all standard reports in Google Analytics use the last (non-direct) click attribution model.
|
Forrester eCommerce
NOVEMBER 27, 2018
There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights. advanced analytics application development & delivery healthcareHCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to […].
Forrester eCommerce
JULY 26, 2018
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. advanced analytics business intelligence robotic process automation (RPA) text analytics RPAQuestion: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc.
Forrester eCommerce
MAY 17, 2018
advanced analytics analytics applications big data IT consultingI’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […].
Canonicalized
MARCH 8, 2018
Listen to the audio transcription of this article Love Google Analytics? Us & Tableau We are working with Google Analytics every single day. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized. AnalyticsLove Tableau? Why not bring them together? Sometimes I get the feeling we’re investing too much time into it.
Store Growers
DECEMBER 8, 2016
But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics
Retail TouchPoints
MARCH 2, 2018
But amidst all the talk about the customer experience has to be a conversation about big data — specifically the fact that retailers need to rely on analytics as their No. customer experience analytics Paul Millette Carousel Industries cloud
My Wife Quit Her Job
FEBRUARY 13, 2018
Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. But the main problem with Google Analytics is that it’s way too complicated for the average user. But after teaching my ecommerce course for over 7 years, I’ve found that the average ecommerce store owner rarely looks at their Analytics (outside of traffic reports) because the tool is too intimidating.
Store Growers
DECEMBER 8, 2016
But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics
Canonicalized
FEBRUARY 22, 2019
As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. Google Analytics is an excellent way of checking website traffic. Analytics
Retail TouchPoints
JUNE 26, 2017
We think with the help of Big Data, predictive analytics and some savvy marketing, the retail industry can bounce back. Although data and analytics will never replace the creative minds behind the best marketing campaigns, they can provide marketers with the tools to help improve performance.
Profitero
APRIL 17, 2019
In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. How can I drive usage and understanding of analytics throughout my organisation to create a company-wide focus on eCommerce growth?
Canonicalized
FEBRUARY 5, 2017
We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio. The post eCommerce Speed Analytics Dashboards appeared first on Canonicalized. AnalyticsThe dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information. And they are free :).
Dynamic Action
MARCH 30, 2018
Retail analytics comparison is a more difficult job than it first appears. DynamicAction is a prescriptive analytics solution, which goes beyond descriptive and predictive analytics to suggest action and show the profit impact of each potential action.
BigCommerce
JUNE 22, 2017
That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite.
Forrester eCommerce
FEBRUARY 7, 2019
i] But it’s not always rosy for you as a data, analytics, and insights leader. It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i]
Canonicalized
JANUARY 8, 2018
People often ask why they should use any other tool than Google Analytics? It’s true, Google Analytics stores a lot of data. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized. AnalyticsDon’t we have all the data we need there? But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth.
Retail TouchPoints
JULY 21, 2017
Well, the web analytics software was indeed a data generating factory. This is where in-store location analytics combined with the CRM data can expand a retailer’s competitive advantage. location analytics CRM unified view of the customer Prachi Gupta July Systems quality data sets
Canonicalized
JUNE 15, 2017
Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console. The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized. Analytics eCommerce SEOOn August 31st, Google announced the removal of "mobile-friendly" tags from search results. Since then, they have been pushing AMP aggressively.
CPC Strategy
MARCH 28, 2019
Without email marketing analytics, you simply can’t. The post Email Marketing Analytics & Metrics All Brands Should Know appeared first on Retail Performance Marketing Blog - CPC Strategy. How do you know whether or not your email marketing campaigns are getting results? Setting KPIs. Read More. Email Marketing
Kissmetrics
JUNE 28, 2017
When was the last time you took a look at your analytics dashboard? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. Analytics
ecomdash
MARCH 19, 2019
Concepts like these — understanding customer behavior, foretelling future trends , and spotting problems before they start — are all under the umbrella of analytics. In this article, we explain the best metrics to watch for ecommerce if you’re using Google Analytics.
Kissmetrics
JULY 24, 2017
The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. Here’s a complete guide to start tracking conversions inside Google Analytics. How Google Analytics Conversion Tracking Works. AnalyticsVisits and pageviews are nice.
Forrester eCommerce
OCTOBER 2, 2018
Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment nd depth and breadth for each store cluster or even for each store? Depending on sales history alone to plan assortment depth and […
Forrester eCommerce
APRIL 24, 2018
In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. Too many firms today are playing a data-to-insights game of telephone. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes. The larger your gap, the more competitors […
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