Scoring Big With Data: The New Age Of Analytics In Sports

Forrester eCommerce

advanced analytics customer analyticsSports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i]

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Leveling The Retail Analytics Playing Field

Retail TouchPoints

While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout.

The B2B Analytics Portfolio: Untapped Competencies To Develop Now

Forrester eCommerce

During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum.

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3 Reasons To Invest More In Data Analytics

Retail TouchPoints

By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. If there is a question to be asked, analytics can help. data analytics Jeffrey Cheal Episerver visitor journey data

Fit Analytics Drives Growth And Profit For Apparel Retailers

Forrester eCommerce

In the apparel personalization market, solutions built on fit analytics are achieving both [… This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings.

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help.

Advanced Analytics Is Required To Win, Serve, And Retain Healthcare Customers

Forrester eCommerce

There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights. advanced analytics application development & delivery healthcareHCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to […].

Continued Convergence Of Analytics Products And Services

Forrester eCommerce

advanced analytics analytics applications big data IT consultingI’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […].

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A Use Case For Business Intelligence Vs. Text Analytics Tools

Forrester eCommerce

I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. advanced analytics business intelligence robotic process automation (RPA) text analytics RPAQuestion: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc.

Google Analytics Spam Removal Guide

Store Growers

But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics

Tableau & Google Analytics – Integrate, Expand, Create

Canonicalized

Listen to the audio transcription of this article Love Google Analytics? Us & Tableau We are working with Google Analytics every single day. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized. AnalyticsLove Tableau? Why not bring them together? Sometimes I get the feeling we’re investing too much time into it.

Amidst Customer Experience Obsession, Don’t Overlook Importance Of Analytics

Retail TouchPoints

But amidst all the talk about the customer experience has to be a conversation about big data — specifically the fact that retailers need to rely on analytics as their No. customer experience analytics Paul Millette Carousel Industries cloud

How To Use Google Analytics – An Easy To Follow Guide For Ecommerce Store Owners

My Wife Quit Her Job

Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. But the main problem with Google Analytics is that it’s way too complicated for the average user. But after teaching my ecommerce course for over 7 years, I’ve found that the average ecommerce store owner rarely looks at their Analytics (outside of traffic reports) because the tool is too intimidating.

Google Analytics Spam Removal Guide

Store Growers

But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics

The Importance of Pairing Analytics with Engagement

Kissmetrics

When was the last time you took a look at your analytics dashboard? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. Analytics

Can Big Data and Predictive Analytics Rescue the Retail Industry?

Retail TouchPoints

We think with the help of Big Data, predictive analytics and some savvy marketing, the retail industry can bounce back. Although data and analytics will never replace the creative minds behind the best marketing campaigns, they can provide marketers with the tools to help improve performance.

eCommerce Speed Analytics Dashboards

Canonicalized

We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio. The post eCommerce Speed Analytics Dashboards appeared first on Canonicalized. AnalyticsThe dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information. And they are free :).

How to Track Conversions in Google Analytics

Kissmetrics

The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. Here’s a complete guide to start tracking conversions inside Google Analytics. How Google Analytics Conversion Tracking Works. AnalyticsVisits and pageviews are nice.

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Video: Retail Analytics Comparison

Dynamic Action

Retail analytics comparison is a more difficult job than it first appears. DynamicAction is a prescriptive analytics solution, which goes beyond descriptive and predictive analytics to suggest action and show the profit impact of each potential action.

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The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Forrester eCommerce

i] But it’s not always rosy for you as a data, analytics, and insights leader. It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i]

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite.

How to Leverage Behavioral Analytics In Your Growth Strategy

Kissmetrics

Behavioral analytics, folks. Understanding and applying behavioral analytics can be incredibly useful for growth strategies. Say hello to behavioral analytics. These analytics give you a look into the minds of your users so you can put yourself in their shoes. Analytics

How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data

PERQ

The post How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data appeared first on PERQ. Automotive Furniture Marketing Multifamily PERQ Google Analytic Conversions Google Analytics How to use Google Analytics perq marketing PERQ Web Engagement

In-Store Location Analytics + CRM: A Key To A Unified View Of Retail Customers

Retail TouchPoints

Well, the web analytics software was indeed a data generating factory. This is where in-store location analytics combined with the CRM data can expand a retailer’s competitive advantage. location analytics CRM unified view of the customer Prachi Gupta July Systems quality data sets

AMP SEO and Analytics – Learn from our real-life experience

Canonicalized

Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console. The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized. Analytics eCommerce SEOOn August 31st, Google announced the removal of "mobile-friendly" tags from search results. Since then, they have been pushing AMP aggressively.

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Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss]

Canonicalized

People often ask why they should use any other tool than Google Analytics? It’s true, Google Analytics stores a lot of data. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized. AnalyticsDon’t we have all the data we need there? But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth.

Ecommerce Analytics Metrics to Watch in 2019

CPC Strategy

When it comes to analytics for ecommerce, just churning out a report once in a while isn’t enough — especially if you haven’t. The post Ecommerce Analytics Metrics to Watch in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Read More. Ecommerce

How to Set Up Ecommerce Tracking in Google Analytics

CPC Strategy

The post How to Set Up Ecommerce Tracking in Google Analytics appeared first on Retail Performance Marketing Blog - CPC Strategy. Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights. Read More.

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Harness The Power of Predictive Analytics To Hyperlocalize Your Retail Presence

Forrester eCommerce

Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment nd depth and breadth for each store cluster or even for each store? Depending on sales history alone to plan assortment depth and […

Radius And Leadspace Join Forces: What’s It Mean For Predictive Marketing Analytics?

Forrester eCommerce

Not quite one year ago, Forrester published the The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, which evaluated 11 firms – Radius and Leadspace among them – against 28 criteria, as well as an accompanying blog post that summed it up. […]. The executive summary here is simple: We think this is a harmonious merger.

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Use Journey Analytics To Power Your Marketing Strategy

Forrester eCommerce

I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree and as a result, she lost a significant loss of money. Sure, the brand failed to keep her information secure – but where they really failed was in their next […]. age of the customer

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

Kissmetrics

But it’s the only way to avoid these five analytics blinders. Ideally, your goal is to match up the customer’s information (name, email, phone, credit card) to the lead data you’re seeing inside Google Analytics. Start with Google Analytics content experiments , instead.

How to Use the New Lifetime Value Feature in Google Analytics

Kissmetrics

And now you can do it simply and easily inside Google Analytics. Thankfully, Google Analytics has been hard at work recently. Here’s how to run a lifetime value report inside Google Analytics. AnalyticsYou’re drowning in data.

The Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key Players To Help Understand Customers In The Real World

Forrester eCommerce

advanced analytics customer analytics customer insights IoT analytics mobile analytics digital intelligence geospatial GIS location analtyics location insights location intelligence

Using Marketing Analytics to Win at Email Marketing

Kissmetrics

You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics.