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From “Text Analytics” to “Text and Document Mining and Analytics Platforms”

Forrester eCommerce

Text analytics is a peculiar software market segment. Vendors typically have a main offering that heavily relies on text mining and analytics, but they rarely position themselves explicitly as “text analytics platforms.”

Document 421
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A Guide For Understanding The Marketing Analytics Landscape

Forrester eCommerce

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success.

Marketing 235
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The ESG Data And Analytics Market Is Changing Rapidly

Forrester eCommerce

Understand the value that you can expect from an ESG data and analytics provider, learn how providers differ, and investigate options.

Marketing 422
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Demystifying Real-Time Data For Analytics And Operational Workloads

Forrester eCommerce

I often get client inquiries about latency requirements to support real-time analytics and operational workloads. At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […]

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Predictions 2024: Data And Analytics Set The Stage For Generative AI

Forrester eCommerce

Learn more in our 2024 data and analytics predictions. The future success of generative AI relies on leveraging quality data effectively.

Customer 410
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How New Digital Analytics Funding Will Improve Design

Forrester eCommerce

Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics.

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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).