Forrester eCommerce

MAY 18, 2020

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

Customer 536

Customer Management 536

Forrester eCommerce

DECEMBER 14, 2022

The security analytics platform market is moving faster than it has in years, as demonstrated by these Wave results. Though Splunk still has a tight grip on the segment, competitors are finding opportunities to loosen its hold by addressing continued dissatisfaction with outdated pricing models.

Marketing 195

Marketing Customer 195

Kissmetrics

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

Shopping Carts 236

Shopping Carts eCommerce Mobile Customer 236

Kissmetrics

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. The reason for this is that not every analytics agency is built in the same way.

PPC 313

PPC Channel Marketing Technology 313

Kissmetrics

AUGUST 23, 2021

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. How do you use Google Analytics like a pro? Before you can pull cool pro moves in Google Analytics, it’s essential to get the basics right. To get the most out of Google Analytics, Google must already be crawling your site.

SEO 363

SEO Events Marketing Channel 363

Forrester eCommerce

MARCH 10, 2020

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

Customer 458

Customer Management 458

Ecommerce Platforms

APRIL 7, 2022

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Consumers aren’t happy.

eCommerce 211

eCommerce Customer Small Business Retail Recommendation 211

Forrester eCommerce

JUNE 17, 2020

Enterprises have been successfully leveraging analytics platforms such as business intelligence (BI), predictive analytics based on machine learning (PAML), cognitive search, and others for multiple applications and use cases for decades. Forrester tracks over hundred vendors whose platforms are mostly […].

Technology 293

Technology Other Management 293

Kissmetrics

OCTOBER 8, 2020

If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics. Bing Analytics technically doesn’t exist (although Bing itself returns almost 40 million results for the phrase “Bing Analytics”). Why You Need to Review Bing Analytics.

SEO 298

SEO Mobile Search Marketing Marketing 298

RTP blog

FEBRUARY 12, 2018

While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout. However, that could be changing. Next, the user journey.

Retail 300

Retail eCommerce Live Chat Online Retail 300

Forrester eCommerce

AUGUST 6, 2019

When it comes to kicking off (or growing) an analytics initiative, there’s an obstacle right out of the gate. It’s building the business case — the effort of persuading budget holders and other stakeholders that an investment in analytics will yield positive outcomes, which really means asking: For investment, not budget.

Other 341

Other 341

Forrester eCommerce

MARCH 7, 2019

A similar number report having a chief analytics officer (CAO). Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). Many firms without these insights leaders […].

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Retail TouchPoints

MAY 25, 2023

Impact Analytics offers PriceSmart, designed to enable product lifecycle-based optimization to help retailers achieve long-term goals. The technology is a single platform that aims to enhance pricing decisions and features automated course correction in pricing using recent data to update forecasts and improve workflows.

Recommendation 94

Recommendation Retail Channel Improvements 94

Ecommerce Platforms

JULY 10, 2021

If so, you're likely already relying on analytics tools to provide that data. Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. . More specifically, Crazy Egg provides analytics on your: Organic content.

Shopify 211

Shopify SEO eCommerce eCommerce Platforms 211

Kissmetrics

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? Through the effective use of YouTube analytics ! What Is YouTube Analytics? If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward. It’s possible!

Channel 280

Channel SEO Improvements Information 280

Kissmetrics

OCTOBER 28, 2020

Let’s cover some Instagram analytic tools you need to be using. I’m going to show you some of the best Instagram analytics tools and why they are worth your time. Owlmetrics is basically a one-stop-shop for all things Instagram analytics. There’s going to be some analytics overlap in a few of these tools.

Social Media 275

Social Media Marketing Channel Management 275

Canonicalized

JANUARY 20, 2023

Self-service analytics is a powerful tool for businesses to improve their data-driven decision making. It provides easy access to data and analysis tools for non-technical employees, without the need for IT or data analysts.

Article 91

Article Improvements 91

Dynamic Action

MAY 30, 2023

Advancements in technology and data analytics have improved retail business processes, leading to higher profitability, better customer experience, and employee engagement. PUMA is an example of a brand using data and analytics to optimize assortment and pricing decisions, resulting in increased sales and better market intelligence.

Retail 62

Retail Technology Marketing Improvements 62

Forrester eCommerce

FEBRUARY 6, 2019

During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. I might […].

B2B 343

B2B Supplies Management Other 343

Retail TouchPoints

FEBRUARY 10, 2023

Analytics in procurement refers to the practice of employing quantitative techniques to extract useful information and results from data. Procurement software and the analytics it enables help companies and businesses better understand their procurement spending by employing quantitative methodologies to draw relevant insights from data.

Improvements 111

Improvements Supplies Information Reference 111

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

eCommerce 363

eCommerce Channel Mobile Marketing 363

Forrester eCommerce

OCTOBER 22, 2019

Over 300 data and analytics leaders will gather to share, learn and get inspired! It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Information 312

Information B2B Customer Management 312

Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. We’ll walk you through the whole setup, and show you how you can leverage the Google Analytics audiences afterward. Let’s get started!

Definition 113

Definition Customer eCommerce eCommerce Platforms 113

Forrester eCommerce

JUNE 14, 2018

First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Luckily there are mature technologies out there that can help.

Technology 294

Technology Information Document Customer 294

BigCommerce

JUNE 22, 2017

That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite. Diamond Candles. I’m not a data scientist.

eCommerce Analytics 402

eCommerce Analytics eCommerce BigCommerce Channel 402

Forrester eCommerce

NOVEMBER 27, 2018

There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights.

Customer 339

Customer Marketing 339

Store Growers

SEPTEMBER 9, 2022

In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics. Google Ads vs Google Analytics Remarketing. Google Analytics. Google Analytics tracking code. Based on all data inside of Google Analytics. Remarketing with Google Analytics Audiences.

Shopping Carts 91

Shopping Carts eCommerce Customer Recommendation 91

Omnisend

AUGUST 17, 2021

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. In this article, we’re going to look at the areas in ecommerce analytics—retention, lifecycle stages, and segmentation—which provide the most actionable, data-driven insights for your business. Retention Reporting.

eCommerce Analytics 148

eCommerce Analytics eCommerce Customer Retention Shopping Carts 148

Forrester eCommerce

FEBRUARY 1, 2019

In the apparel personalization market, solutions built on fit analytics are achieving both […] Beyond the traditional focus on top-line growth, this year I heard a renewed call to improve the bottom line.

Apparel 308

Apparel Retail Improvements Marketing 308

Forrester eCommerce

FEBRUARY 28, 2019

Last year, I began to explore this challenge with analytical methods front and center. I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional. Lack of alignment really does continue to plague B2B sales and marketing organizations.

Marketing 296

Marketing B2B Presentation Customer 296

Algopix

JANUARY 13, 2023

Amazon Analytics provides sellers with powerful insights into their performance, helping them make better decisions and increase profitability. In this article, we’ll explain what Amazon Analytics is, how to use it to make better decisions, who can use it, and the top metrics to track in Amazon Brand Analytics.

eCommerce 78

eCommerce Small Business Retail Improvements Customer Loyalty 78

My Wife Quit Her Job

MAY 26, 2021

and he specializes in website analytics. Analytics may not sound like the sexiest of topics but most people are doing it wrong. Most people don’t know how to use Google Analytics and most shop owners have no idea what metrics to focus on. and he specializes in website analytics.

eCommerce 156

eCommerce 156

Omniconvert

DECEMBER 7, 2020

Customer analytics is considered to be the bread and butter of any successful business plan. The post What is customer analytics? In simple terms, it’s the. appeared first on Omniconvert Ecommerce Growth Blog.

Customer 133

Customer eCommerce Blog Customer Experience 133

Retail TouchPoints

JULY 4, 2022

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 117

eCommerce SEO Multi-channel Recommendation 117

Omnisend

MARCH 8, 2021

Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce. In this article, we’ll present some of the best ecommerce analytics tools on the market, checking out their various features, goals, and pros and cons of each. Google Analytics. Kissmetrics.

eCommerce Analytics 125

eCommerce Analytics eCommerce Shipping Customer Retention 125

iVend

SEPTEMBER 16, 2022

iVend Retail Analytics iVend are experts in retail data analytics technology. Read more Retail data analytics is one such retail technology. Any retailer who doubts the value of retailer data analytics does not have to look far to see the evidence for its use. Read how we’re giving retailers insights for innovation.

Retail 86

Retail POS Supplies Omnichannel 86

Digital Doughnut

DECEMBER 21, 2022

These ecommerce analytics tools can help you grow your business and also there are many other tools available on the market.

eCommerce Analytics 98

eCommerce Analytics eCommerce Marketing Other 98