Forrester eCommerce

JUNE 27, 2023

ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX. Mode […]

Customer 195

Customer 195

Forrester eCommerce

SEPTEMBER 1, 2022

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

Customer Data 366

Customer Data Customer Customer Experience 366

Groove

JUNE 28, 2023

This is an updated version of our original March 2022 blog ‘ How Google Analytics 4 Will Impact Your eCommerce Website ’. Why The Switch From Universal Analytics (UA) to Google Analytics 4 (GA4) We've all had it happen in the past. How is Google Analytics 4 Different from Universal Analytics?

BigCommerce 195

BigCommerce Merchant Services eCommerce Payment Services 195

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. That’s not all, however.

Events 339

Events Customer Social Media Improvements 339

Kissmetrics

DECEMBER 17, 2020

You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. Mobile App Analytics. Why Analytics Are Crucial for Your Mobile App. SEO vs. ASO.

Mobile 359

Mobile SEO Channel Events 359

Kissmetrics

OCTOBER 20, 2020

Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. This is why companies need analytics consulting. This is why you need an analytics consultant.

Customer 255

Customer Recommendation Marketing Improvements 255

Forrester eCommerce

MAY 18, 2020

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

Customer 536

Customer Management 536

Groove

APRIL 27, 2020

Google Analytics offers an incredible amount of insight into your website’s visitor activity. However, for most webmasters and marketing professionals who can’t reasonably afford the higher end solutions, Google Analytics will give you plenty of information upon which to make educated business decisions. Conclusion.

eCommerce 341

eCommerce Improvements White Paper Mobile 341

Zmags

JUNE 1, 2023

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights.

Customer 246

Customer 246

RIS News

DECEMBER 6, 2023

This May, join us for our multi-day, curated event, Analytics Unite, to discover integrated analytic strategies that drive innovation, efficiencies, and revenue.

Events 102

Events 102

Kissmetrics

AUGUST 23, 2021

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. How do you use Google Analytics like a pro? Before you can pull cool pro moves in Google Analytics, it’s essential to get the basics right. To get the most out of Google Analytics, Google must already be crawling your site.

SEO 361

SEO Events Marketing Channel 361

Forrester eCommerce

MARCH 10, 2020

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

Customer 458

Customer Management 458

Kissmetrics

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. The reason for this is that not every analytics agency is built in the same way.

PPC 283

PPC Channel Marketing Technology 283

Groove

MARCH 24, 2022

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics. Backend Views.

eCommerce 195

eCommerce Merchant Services Events Recommendation 195

Forrester eCommerce

DECEMBER 14, 2022

The security analytics platform market is moving faster than it has in years, as demonstrated by these Wave results. Though Splunk still has a tight grip on the segment, competitors are finding opportunities to loosen its hold by addressing continued dissatisfaction with outdated pricing models.

Marketing 195

Marketing Customer 195

Kissmetrics

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

Shopping Carts 206

Shopping Carts eCommerce Mobile Customer 206

Kissmetrics

SEPTEMBER 28, 2020

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. The point of data and analytics is to improve your decision making and inform your strategy.

PPC 280

PPC Channel Marketing SEO 280

Forrester eCommerce

JUNE 17, 2020

Enterprises have been successfully leveraging analytics platforms such as business intelligence (BI), predictive analytics based on machine learning (PAML), cognitive search, and others for multiple applications and use cases for decades. Forrester tracks over hundred vendors whose platforms are mostly […].

Technology 285

Technology Other Management 285

RTP blog

FEBRUARY 12, 2018

While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout. However, that could be changing. Next, the user journey.

Retail 300

Retail eCommerce Live Chat Online Retail 300

Ecommerce Platforms

APRIL 7, 2022

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Consumers aren’t happy.

Payment Services 211

Payment Services eCommerce Customer Small Business Retail 211

Forrester eCommerce

AUGUST 6, 2019

When it comes to kicking off (or growing) an analytics initiative, there’s an obstacle right out of the gate. It’s building the business case — the effort of persuading budget holders and other stakeholders that an investment in analytics will yield positive outcomes, which really means asking: For investment, not budget.

Other 341

Other 341

Kissmetrics

OCTOBER 8, 2020

If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics. Bing Analytics technically doesn’t exist (although Bing itself returns almost 40 million results for the phrase “Bing Analytics”). Why You Need to Review Bing Analytics.

SEO 273

SEO Mobile Search Marketing Marketing 273

Forrester eCommerce

MARCH 7, 2019

A similar number report having a chief analytics officer (CAO). Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). Many firms without these insights leaders […].

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337

Kissmetrics

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? Through the effective use of YouTube analytics ! What Is YouTube Analytics? If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward. It’s possible!

Channel 279

Channel SEO Improvements Information 279

Ecommerce Platforms

JULY 10, 2021

If so, you're likely already relying on analytics tools to provide that data. Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. . More specifically, Crazy Egg provides analytics on your: Organic content.

Shopify 211

Shopify Shipping Costs SEO eCommerce 211

Forrester eCommerce

FEBRUARY 6, 2019

During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. I might […].

B2B 343

B2B Supplies Management Other 343

Kissmetrics

OCTOBER 28, 2020

Let’s cover some Instagram analytic tools you need to be using. I’m going to show you some of the best Instagram analytics tools and why they are worth your time. Owlmetrics is basically a one-stop-shop for all things Instagram analytics. There’s going to be some analytics overlap in a few of these tools.

Social Media 256

Social Media Marketing Channel Management 256

IntelligenceNode

DECEMBER 8, 2023

5 Days to Superior Data Insights with Intelligence Node The New Retail Reality In today’s dynamic retail landscape, the ability to make informed, data-driven decisions is not just an advantage; The post Why Consulting Firms Need to Harness Advanced Retail Analytics appeared first on Blog.

Retail 52

Retail Blog Information 52

Algopix

JULY 22, 2023

To gain valuable insights into customer behavior, sales patterns, and marketing performance, eCommerce entrepreneurs must rely on advanced analytics and reporting tools. This article explores some of the best analytics and reporting tools available for eCommerce businesses, helping them make informed decisions and drive growth.

eCommerce 97

eCommerce eCommerce Analytics eCommerce Platforms Social Media 97

Kissmetrics

OCTOBER 21, 2020

Every time you log into your Google Analytics account, it’s right there waiting for you. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate.

Live Chat 360

Live Chat Improvements Events Channel 360

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

eCommerce 350

eCommerce Channel Mobile Marketing 350

Forrester eCommerce

OCTOBER 22, 2019

Over 300 data and analytics leaders will gather to share, learn and get inspired! It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Information 309

Information B2B Customer Management 309

Canonicalized

JANUARY 20, 2023

Self-service analytics is a powerful tool for businesses to improve their data-driven decision making. It provides easy access to data and analysis tools for non-technical employees, without the need for IT or data analysts.

Article 91

Article Improvements 91

ROI Revolution

JULY 27, 2023

Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Use the links below to jump to individual questions and answers: GA4 FAQ: Getting Started With GA4 What is Google Analytics 4 (GA4)? Does GA4 replace the need for Looker Studio?

eCommerce 78

eCommerce Channel Customer Document 78

BigCommerce

JUNE 22, 2017

That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite. Diamond Candles. I’m not a data scientist.

eCommerce Analytics 402

eCommerce Analytics eCommerce BigCommerce Shipping Costs 402

Forrester eCommerce

JUNE 14, 2018

First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Luckily there are mature technologies out there that can help.

Technology 287

Technology Information Document Customer 287

Forrester eCommerce

NOVEMBER 27, 2018

There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights.

Customer 338

Customer Marketing 338