Forrester eCommerce

OCTOBER 26, 2023

Learn more in our 2024 data and analytics predictions. The future success of generative AI relies on leveraging quality data effectively.

Customer 410

Customer 410

Profitero

JULY 18, 2024

A guide for brands to understand omnichannel analytics. How to leverage digital shelf analytics and retail media to drive brand growth strategies.

Omnichannel 78

Omnichannel Retail eCommerce Analytics eCommerce 78

Forrester eCommerce

MAY 26, 2021

Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics.

Improvements 436

Improvements Reference Technology Customer 436

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Forrester eCommerce

APRIL 26, 2024

This blog post dives into how product analytics helps uncover valuable insights into user behavior, product performance, and market trends.

Blog 217

Blog Marketing Management 217

Retail TouchPoints

SEPTEMBER 15, 2023

Yet modern data engineers and data practitioners now can decipher data streamed from SaaS APIs and modern cloud data services, interpreting the information in real time to create “semantic” models of understanding of the data in advance of analytical use cases and downstream data flows. There is a better way.

Definition 326

Definition Improvements Management Information 326

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. That’s not all, however.

Events 339

Events Social Media Improvements Customer 339

Forrester eCommerce

SEPTEMBER 1, 2022

How Did You Get Interested in Data and Analytics? Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

Customer Data 366

Customer Data Customer Customer Experience 366

Kissmetrics

OCTOBER 20, 2020

Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. This is why companies need analytics consulting. This is why you need an analytics consultant.

Customer 255

Customer Recommendation Technology Improvements 255

Retail TouchPoints

JULY 4, 2022

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 289

eCommerce SEO Recommendation Events 289

Forrester eCommerce

JUNE 27, 2023

ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX. Mode […]

Customer 195

Customer 195

Forrester eCommerce

DECEMBER 6, 2023

We recently completed The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, covering what is also known as enterprise performance management (EPM), financial planning and analytics (FP&A), or extended planning and analytics (xP&A). We see significant interest […]

Operations 235

Operations Management Customer 235

Forrester eCommerce

MAY 18, 2020

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

Management 536

Management Customer 536

Forrester eCommerce

MARCH 10, 2020

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

Management 458

Management Customer 458

Wiser

JULY 1, 2024

Predictive analytics is revolutionizing the retail industry by shifting the business approach from reactive to proactive. Understanding Predictive Analytics Predictive analytics involves using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Retail 78

Retail Customer Loyalty Operations Management 78

Kissmetrics

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. The reason for this is that not every analytics agency is built in the same way.

Technology 283

Technology PPC Channel Marketing 283

Retail TouchPoints

AUGUST 4, 2022

The Enterra Solutions Autonomous Decision Science (ADS) platform aims to combine AI, glass box explanatory mathematics and non-linear optimization into one integrated platform, to help business teams perform advanced analytics and activate natural language-expressed insights at scale.

Retail 278

Retail Technology Improvements Consumer 278

RTP blog

FEBRUARY 12, 2018

While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout. However, that could be changing. Next, the user journey.

eCommerce 300

eCommerce Retail Live Chat Point of Sale 300

Retail TouchPoints

APRIL 28, 2021

Retail market intelligence provider EDITED has acquired DynamicAction , which specializes in internal retail analytics. Now, in addition to its existing real-time global market data, the EDITED platform will offer internal data analytics for ecommerce, physical stores and omnichannel retail teams.

Retail 269

Retail Omnichannel Operations Supplies 269

Groove

MARCH 24, 2022

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics. Backend Views.

eCommerce 195

eCommerce Events Merchant Services Recommendation 195

Kissmetrics

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

Shopping Carts 206

Shopping Carts Information Mobile eCommerce 206

Forrester eCommerce

JUNE 17, 2020

Enterprises have been successfully leveraging analytics platforms such as business intelligence (BI), predictive analytics based on machine learning (PAML), cognitive search, and others for multiple applications and use cases for decades. Forrester tracks over hundred vendors whose platforms are mostly […].

Technology 285

Technology Other Management 285

Fastr

JUNE 1, 2023

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights.

Customer 246

Customer 246

Forrester eCommerce

AUGUST 6, 2019

When it comes to kicking off (or growing) an analytics initiative, there’s an obstacle right out of the gate. It’s building the business case — the effort of persuading budget holders and other stakeholders that an investment in analytics will yield positive outcomes, which really means asking: For investment, not budget.

Other 341

Other 341

Forrester eCommerce

DECEMBER 14, 2022

The security analytics platform market is moving faster than it has in years, as demonstrated by these Wave results. Though Splunk still has a tight grip on the segment, competitors are finding opportunities to loosen its hold by addressing continued dissatisfaction with outdated pricing models.

Marketing 195

Marketing Customer 195

Ecommerce Platforms

APRIL 7, 2022

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Consumers aren’t happy.

Payment Services 211

Payment Services Small Business Retail Recommendation Customer 211

Kissmetrics

OCTOBER 8, 2020

If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics. Bing Analytics technically doesn’t exist (although Bing itself returns almost 40 million results for the phrase “Bing Analytics”). Why You Need to Review Bing Analytics.

SEO 273

SEO Mobile Search Marketing Article 273

RIS News

FEBRUARY 7, 2024

Bhaumik Sharma, CDTO North America of Haleon, is taking to the stage at Analytics Unite this May 1-3 to tackle the topic of optimizing IT infrastructures for advanced analytics efforts.

89

89

Forrester eCommerce

MARCH 7, 2019

A similar number report having a chief analytics officer (CAO). Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). Many firms without these insights leaders […].

337

337

CPC Strategy

APRIL 16, 2024

News Tinuiti Marketing Analytics Recognized by Forrester By Tinuiti Team Apr 16 2024 Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “ The Marketing Analytics Landscape, Q2 2024.”

Marketing 87

Marketing B2C eCommerce Channel 87

Profitero

MAY 13, 2024

Setting the stage for success through shopper understanding and omnichannel KPIs Omnichannel analytics is the key to providing a seamless and integrated customer experience across various channels.

Omnichannel 78

Omnichannel Social Media Mobile Customer Experience 78

Kissmetrics

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? Through the effective use of YouTube analytics ! What Is YouTube Analytics? If you hate wading through data, you’ll be happy to know YouTube analytics is pretty straightforward. It’s possible!

Improvements 279

Improvements Channel SEO Information 279

Retail TouchPoints

SEPTEMBER 2, 2022

Here are some of the ways retailers can reduce their carbon footprint using new tooling and data analytics: Improving Freight’s Environmental Capabilities. Data analytics can provide a business with updates on product orders and product availability prior to purchase, and also immediate access to the manufacturing details.

Online Retail 261

Online Retail Shipping Costs Retail Supplies 261

Retail TouchPoints

MARCH 14, 2023

While AI-enhanced theft prevention uses facial recognition to match known shoplifters, vision AI for analytics dispenses with the need for any kind of matching database or recognition abilities.

ACH 256

ACH Retail Technology Information 256

Forrester eCommerce

FEBRUARY 6, 2019

During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. I might […].

B2B 343

B2B Supplies Management Other 343