INDUSTRY INSIGHTS YOUR PEERS ARE READING
age of the customer analytics applications artificial intelligence (AI) business intelligence customer analytics customer engagement customer experience customer insights customer intelligence customer journey customer journey analytics customer lifetime value (CLV MORE
This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) MORE
Not quite one year ago, Forrester published the The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, which evaluated 11 firms – Radius and Leadspace among them – against 28 criteria, as well as an accompanying blog post that summed it up. […]. The executive summary here is simple: We think this is a harmonious merger. MORE
Retail analytics comparison is a more difficult job than it first appears. DynamicAction is a prescriptive analytics solution, which goes beyond descriptive and predictive analytics to suggest action and show the profit impact of each potential action. MORE
During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. MORE
As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. Google Analytics is an excellent way of checking website traffic. Analytics MORE
But amidst all the talk about the customer experience has to be a conversation about big data — specifically the fact that retailers need to rely on analytics as their No. customer experience analytics Paul Millette Carousel Industries cloud MORE
Listen to the audio transcription of this article Love Google Analytics? Us & Tableau We are working with Google Analytics every single day. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized. AnalyticsLove Tableau? Why not bring them together? Sometimes I get the feeling we’re investing too much time into it. MORE
200 When was the last time you took a look at your analytics dashboard? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. Analytics MORE
The post How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data appeared first on PERQ. Automotive Furniture Marketing Multifamily PERQ Google Analytic Conversions Google Analytics How to use Google Analytics perq marketing PERQ Web Engagement MORE
Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.” MORE
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By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. If there is a question to be asked, analytics can help. data analytics Jeffrey Cheal Episerver visitor journey data MORE
Well, the web analytics software was indeed a data generating factory. This is where in-store location analytics combined with the CRM data can expand a retailer’s competitive advantage. location analytics CRM unified view of the customer Prachi Gupta July Systems quality data sets MORE
That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite. MORE
A similar number report having a chief analytics officer (CAO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. MORE
Last year, I began to explore this challenge with analytical methods front and center. account-based marketing (ABM) advanced analytics B2B marketing customer lifetime value (CLV) go-to-market strategies B2B customer lifetime value go-to-market marketing and sales alignment MORE
The good news is that Google Analytics already has a lot of built-in reports for this, so you won’t need any new tools. Level 2 – Google Analytics Attribution Models. That’s because all standard reports in Google Analytics use the last (non-direct) click attribution model. MORE
People often ask why they should use any other tool than Google Analytics? It’s true, Google Analytics stores a lot of data. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized. AnalyticsDon’t we have all the data we need there? But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth. MORE
advanced analytics analytics applications big data IT consultingI’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […]. MORE
In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. How can I drive usage and understanding of analytics throughout my organisation to create a company-wide focus on eCommerce growth? MORE
While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout. MORE
Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console. The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized. Analytics eCommerce SEOOn August 31st, Google announced the removal of "mobile-friendly" tags from search results. Since then, they have been pushing AMP aggressively. MORE
But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics MORE
advanced analytics customer analyticsSports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] MORE
In the apparel personalization market, solutions built on fit analytics are achieving both [… This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings. MORE
We think with the help of Big Data, predictive analytics and some savvy marketing, the retail industry can bounce back. Although data and analytics will never replace the creative minds behind the best marketing campaigns, they can provide marketers with the tools to help improve performance. MORE
We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio. The post eCommerce Speed Analytics Dashboards appeared first on Canonicalized. AnalyticsThe dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information. And they are free :). MORE
Wouldn’t it be great if you could compare your results with Google Analytics with an even better web analytics tool? Certainly, Google Analytics is a key player when it comes to website tracking, but it’s not the only game in town. MORE
There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights. advanced analytics application development & delivery healthcareHCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to […]. MORE
Are you an analytics platform or service provider serving primarily B2B businesses? advanced analytics B2B measurement attribution B2B analytics B2B measurement now tech predictive analytics MORE
But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics MORE
When you log into Google Analytics , what do you look at? Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. Within the Google Analytics navigation, click on “Audience” and then “Cohort Analysis”. MORE
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. advanced analytics business intelligence robotic process automation (RPA) text analytics RPAQuestion: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc. MORE
The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. Here’s a complete guide to start tracking conversions inside Google Analytics. How Google Analytics Conversion Tracking Works. AnalyticsVisits and pageviews are nice. MORE
First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help. MORE
The post How to Set Up Ecommerce Tracking in Google Analytics appeared first on Retail Performance Marketing Blog - CPC Strategy. Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights. Read More. MORE
Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. But the main problem with Google Analytics is that it’s way too complicated for the average user. But after teaching my ecommerce course for over 7 years, I’ve found that the average ecommerce store owner rarely looks at their Analytics (outside of traffic reports) because the tool is too intimidating. MORE
Shopify Google Analytics is a quick-witted game plan to boost my store's performance. At the heart of my business' profitability, is Google Analytics which elevates my goals to a boundless level. Shopify Google Analytics is here to show me all the applicable insights. MORE
Analytics Related Topics Forrester eCommerce
APRIL 4, 2019
age of the customer analytics applications artificial intelligence (AI) business intelligence customer analytics customer engagement customer experience customer insights customer intelligence customer journey customer journey analytics customer lifetime value (CLV
Forrester eCommerce
MARCH 7, 2019
A similar number report having a chief analytics officer (CAO). analytics leadership CAO CDO data leadership insights-driven organizationHow do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours.
Retail TouchPoints
FEBRUARY 12, 2018
While digital visitors to an online retailer’s web site can be tracked, analyzed and influenced throughout their journey from site entry to sale, retailers in the real world have struggled to source the same level of analytics from entry into the store to the checkout.
Forrester eCommerce
FEBRUARY 6, 2019
During our conversation, they commented that they felt “behind” other attendees in terms of their analytics prowess. analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum.
Forrester eCommerce
FEBRUARY 1, 2019
advanced analytics customer analyticsSports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i]
Canonicalized
MARCH 1, 2019
In this article, we discuss how we can use Plolty with Google Analytics data. The post Google Analytics, Python, Pandas, Plotly: Get Started appeared first on Canonicalized. Analytics Data Visualization
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Forrester eCommerce
JUNE 14, 2018
First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help.
Ecommerce Platforms
MAY 20, 2019
Shopify Google Analytics is a quick-witted game plan to boost my store's performance. At the heart of my business' profitability, is Google Analytics which elevates my goals to a boundless level. Shopify Google Analytics is here to show me all the applicable insights.
Forrester eCommerce
MAY 11, 2018
Are you an analytics platform or service provider serving primarily B2B businesses? advanced analytics B2B measurement attribution B2B analytics B2B measurement now tech predictive analytics
Retail TouchPoints
JANUARY 28, 2019
By Jeffrey Cheal, Episerver There are two kinds of marketers today: those who use a firehose to drink up data analytics and those who haven’t even turned on the faucet. If there is a question to be asked, analytics can help. data analytics Jeffrey Cheal Episerver visitor journey data
Forrester eCommerce
FEBRUARY 28, 2019
Last year, I began to explore this challenge with analytical methods front and center. account-based marketing (ABM) advanced analytics B2B marketing customer lifetime value (CLV) go-to-market strategies B2B customer lifetime value go-to-market marketing and sales alignment
|
|
Store Growers
FEBRUARY 28, 2019
The good news is that Google Analytics already has a lot of built-in reports for this, so you won’t need any new tools. Level 2 – Google Analytics Attribution Models. That’s because all standard reports in Google Analytics use the last (non-direct) click attribution model.
Store Growers
DECEMBER 8, 2016
But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics
Canonicalized
FEBRUARY 5, 2017
We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio. The post eCommerce Speed Analytics Dashboards appeared first on Canonicalized. AnalyticsThe dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information. And they are free :).
Forrester eCommerce
FEBRUARY 1, 2019
In the apparel personalization market, solutions built on fit analytics are achieving both [… This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings.
Forrester eCommerce
MAY 17, 2018
advanced analytics analytics applications big data IT consultingI’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […].
Forrester eCommerce
JULY 26, 2018
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. advanced analytics business intelligence robotic process automation (RPA) text analytics RPAQuestion: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc.
Canonicalized
FEBRUARY 22, 2019
As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. Google Analytics is an excellent way of checking website traffic. Analytics
Forrester eCommerce
NOVEMBER 27, 2018
There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights. advanced analytics application development & delivery healthcareHCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to […].
Zaius
APRIL 16, 2019
The post Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence appeared first on Zaius. MarTech Series. Press
Retail TouchPoints
MARCH 2, 2018
But amidst all the talk about the customer experience has to be a conversation about big data — specifically the fact that retailers need to rely on analytics as their No. customer experience analytics Paul Millette Carousel Industries cloud
My Wife Quit Her Job
FEBRUARY 13, 2018
Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. But the main problem with Google Analytics is that it’s way too complicated for the average user. But after teaching my ecommerce course for over 7 years, I’ve found that the average ecommerce store owner rarely looks at their Analytics (outside of traffic reports) because the tool is too intimidating.
Canonicalized
JANUARY 8, 2018
People often ask why they should use any other tool than Google Analytics? It’s true, Google Analytics stores a lot of data. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized. AnalyticsDon’t we have all the data we need there? But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth.
Store Growers
DECEMBER 8, 2016
But one look at your Google Analytics reports will show you that that’s easier said than done. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years. Set Up Multiple Google Analytics Views. Analytics
Retail TouchPoints
JUNE 26, 2017
We think with the help of Big Data, predictive analytics and some savvy marketing, the retail industry can bounce back. Although data and analytics will never replace the creative minds behind the best marketing campaigns, they can provide marketers with the tools to help improve performance.
Canonicalized
JUNE 15, 2017
Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console. The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized. Analytics eCommerce SEOOn August 31st, Google announced the removal of "mobile-friendly" tags from search results. Since then, they have been pushing AMP aggressively.
BigCommerce
JUNE 22, 2017
That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite.
Dynamic Action
MARCH 30, 2018
Retail analytics comparison is a more difficult job than it first appears. DynamicAction is a prescriptive analytics solution, which goes beyond descriptive and predictive analytics to suggest action and show the profit impact of each potential action.
Kissmetrics
JULY 2, 2019
When you log into Google Analytics , what do you look at? Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. Within the Google Analytics navigation, click on “Audience” and then “Cohort Analysis”.
Forrester eCommerce
JUNE 12, 2019
This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.)
Dynamic Yield
MAY 14, 2019
From ideation to execution and analysis, data and analytics can support marketers at every turn, turning any business into an insights-driven industry leader. The post The Rise of Optimization Analytics appeared first on Dynamic Yield.
PERQ
NOVEMBER 19, 2018
The post How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data appeared first on PERQ. Automotive Furniture Marketing Multifamily PERQ Google Analytic Conversions Google Analytics How to use Google Analytics perq marketing PERQ Web Engagement
Forrester eCommerce
JUNE 13, 2019
Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.”
Retail TouchPoints
JULY 21, 2017
Well, the web analytics software was indeed a data generating factory. This is where in-store location analytics combined with the CRM data can expand a retailer’s competitive advantage. location analytics CRM unified view of the customer Prachi Gupta July Systems quality data sets
Profitero
APRIL 17, 2019
In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. How can I drive usage and understanding of analytics throughout my organisation to create a company-wide focus on eCommerce growth?
Kissmetrics
JUNE 28, 2017
When was the last time you took a look at your analytics dashboard? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. Analytics
Kissmetrics
JULY 24, 2017
The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. Here’s a complete guide to start tracking conversions inside Google Analytics. How Google Analytics Conversion Tracking Works. AnalyticsVisits and pageviews are nice.
Ecommerce Platforms
SEPTEMBER 25, 2018
Wouldn’t it be great if you could compare your results with Google Analytics with an even better web analytics tool? Certainly, Google Analytics is a key player when it comes to website tracking, but it’s not the only game in town.
Forrester eCommerce
APRIL 30, 2018
Not quite one year ago, Forrester published the The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, which evaluated 11 firms – Radius and Leadspace among them – against 28 criteria, as well as an accompanying blog post that summed it up. […]. The executive summary here is simple: We think this is a harmonious merger.
CPC Strategy
FEBRUARY 4, 2019
The post How to Set Up Ecommerce Tracking in Google Analytics appeared first on Retail Performance Marketing Blog - CPC Strategy. Knowing which traffic sources your visitors are coming from, which pages they engage with, and ultimately what leads to conversion are key insights. Read More.
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