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From “Text Analytics” to “Text and Document Mining and Analytics Platforms”

Forrester eCommerce

Text analytics is a peculiar software market segment. Vendors typically have a main offering that heavily relies on text mining and analytics, but they rarely position themselves explicitly as “text analytics platforms.”

Document 421
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Demystifying Real-Time Data For Analytics And Operational Workloads

Forrester eCommerce

I often get client inquiries about latency requirements to support real-time analytics and operational workloads. At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […]

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Predictions 2024: Data And Analytics Set The Stage For Generative AI

Forrester eCommerce

Learn more in our 2024 data and analytics predictions. The future success of generative AI relies on leveraging quality data effectively.

Customer 410
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The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options

Forrester eCommerce

We recently completed The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, covering what is also known as enterprise performance management (EPM), financial planning and analytics (FP&A), or extended planning and analytics (xP&A). We see significant interest […]

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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

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Use Marketing Analytics To Support Your 2023 Marketing Strategy

Forrester eCommerce

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351
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How New Digital Analytics Funding Will Improve Design

Forrester eCommerce

Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics.