Remove Analytics Remove Channel Remove Customer Data Remove Point of Sale
article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

article thumbnail

The essential metrics your retail POS software can track

iVend

But in today’s highly competitive, demanding retail world, the weekly or even end of day sales tracking reports that sufficed in the past just don’t cut it any more. Using your point of sale system to track performance, across every element of the retail operation, has never been more important.

POS 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amidst Customer Experience Obsession, Don’t Overlook Importance Of Analytics

RTP blog

This includes investing in the right technologies, bringing uniform consistency across retail channels and activating self-service tools. But amidst all the talk about the customer experience has to be a conversation about big data — specifically the fact that retailers need to rely on analytics as their No.

article thumbnail

How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

article thumbnail

Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

Nieboer believes that cannabis brands do an especially great job at creating these seamless stories across channels, “engaging customers’ senses through their marketing and physical spaces.” He added: “On social media customers get to see product, marketing and lifestyle influence, which draw customers to their physical stores.

Retail 349
article thumbnail

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? Own your customer data.

B2C 210
article thumbnail

Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

Today, top-tier customer lifecycle analysis is always proactive: forecasting lifetime customer value even before a potential purchase, subscription or conversion. Identifying change: Where 99% of customer lifecycle tracking falls short. Customer identity, solved. Customer outreach, automated.

Customer 195