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5 BigCommerce Competitors You Should Consider in 2024

Groove

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. However, while Shopify is a versatile and widely used solution, the platform does have a few drawbacks.

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Omnichannel Logistics and Delivery: Good for Shoppers and Retailers Alike

ESW

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Is that the secret to its success?

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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

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The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. Advertisers will then be able to create better-targeted omnichannel campaign strategies that deliver valuable results.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. It has to be cross-channel.