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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

PPC 96
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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? In this article, we’ll be diving into how search engine optimization, retail readiness, and Amazon Prime Day 2020 go hand in hand.

SEO 78
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. Let’s look at SEO next.

PPC 162
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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

This article is about the last part. So in this article, I’ll show you what Product IQ is and how to use it to achieve better results. Read through the whole article, but implement it stage by stage. With SEO, you don’t always know which search queries are driving the sales. Stage 1: Focus on what’s working.

PPC 113
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels. The solution?

Channel 113
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The Risks Of Focusing Solely On Paid Traffic And Ignoring SEO For Ecommerce

Shopping Signals

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52