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What is Programmatic Buying For PPC?

Kissmetrics

Advertisers can now leverage machine learning and artificial intelligence (AI) technologies to automate the ad buying process in real-time. You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks.

PPC 277
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How to Choose The Right Analytics Agency

Kissmetrics

For instance, one agency may rely heavily on technology to power their insights. This can include things like marketing channels (search, PPC, content), operations or product data. Powerful Technology. Working with an analytics agency requires synchronization between both your technology and your teams.

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

They’re both SaaS options, which means there’s no technology to download and install. In this article: What is Shopify? Shopify comes with integrated marketing features built in, such as access to targeted ads (PPC), search engine optimization tools, and a comprehensive blogging solution. Pros and Cons What is Shoplazza?

Shopify 104
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The 7 Best Strategies for D2C Brands

Kissmetrics

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Although not D2C, you can see this a lot with software and technology brands. Fundera explains more about how to leverage that connection in this article. Here’s an example.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. B2B eCommerce Marketing Strategies for PPC. We’ll break these into three sections: SEO Strategies.

B2B 107
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Neuromarketing utilizes technology to track the brain’s blood flow as people respond to audio and visual cues. Take this example of an article headline from Buzzfeed : Normally, I don’t spend my day worrying about who wants to be the Prime Minister. And this can be helpful when you’re retargeting or using PPC ads.

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Common click fraud tactics and how to prevent them

GetElastic

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. As I mentioned in another article on this topic , there are several avenues through which a fraudster could pull-off a click fraud attack. With the technology currently available, you must be cognizant of the warning signs of bot activity.