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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

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Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat

Retail TouchPoints

When Discount Tire unveiled its Atlanta Pit Pass concept store in early October 2022, it officially completed its transformation from a traditional tire retailer into a strong omnichannel leader in the automotive category. Transforming the Automotive Retail Experience. That was a game-changer for us.

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The Future of Automotive Retail is Conversational Marketing

Whisbi

Two forces are shaping the future of automotive retail. An engaging digital experience is a new imperative in automotive retail. As automotive manufacturer attempt to engineer more advanced vehicles that provide better fuel economy and increased safety, marketing and sales face the issue of explaining new features effectively.

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Pivotree Accelerates Digital Transformation for TruckPro

Pivotree Blog

“Pivotree is proud to have played a key role for the last five years in supporting TruckPro’s digital transformation leadership within the heavy-duty automotive sector,” said Sam Russo , Practice Director of Automotive and Heavy Duty at Pivotree.

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Driving Digital Transformation in the Heavy-Duty Industry with TruckPro

Pivotree Blog

While TruckPro acknowledges the heavy-duty industry may be later to the game than those in the light-duty and automotive industries, they see that presence growing exponentially over time and emphasized their commitment to a seamless omnichannel experience.

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Social Retail and Blended Experiences

Retail TouchPoints

From ecommerce to in-store to social media, consumers expect a fully blended omnichannel experience. She brings a wealth of experience, having worked on global brands in fashion, athleisure, F&B, luxury and automotive in client service, digital and producer roles for 20 years.

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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In Pinterest has been working with retailers for years to ingest their catalogs, but we had never done it before with an automotive client, so this was really a new frontier,” said Blommer. “