Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Use Segmentation.

B2B 195

B2B Marketing Merchant Services Webinar 195

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

B2B 268

B2B Shopify Merchant Services eCommerce 268

Forrester eCommerce

OCTOBER 4, 2021

A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead.

Channel 370

Channel Marketing Customer B2B 370

Forrester eCommerce

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Marketing 545

Forrester eCommerce

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 370

B2B Channel Information Consumer 370

Forrester eCommerce

JUNE 1, 2020

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel.

Channel 536

Channel Technology Marketing B2B 536

Forrester eCommerce

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Customer Experience 545

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? A content marketing strategy is like a roadmap or a blueprint.

B2B 314

B2B B2C Multi-channel Marketing 314

Forrester eCommerce

APRIL 29, 2021

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535

Channel Social Media Download B2B 535

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. With catlike reflexes, the IT channel emptied the laptop supply chain and became […]. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year.

Channel 528

Channel Supplies Customer B2B 528

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. How can you leverage social selling? Cash in on the Holidays.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Forrester eCommerce

APRIL 18, 2023

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

B2B 195

B2B Management Marketing Channel 195

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

Forrester eCommerce

JULY 12, 2023

The same happens to me when Forrester’s B2B Summit in North America is over, […] Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine.

B2B 195

B2B Events Channel Operations 195

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Forrester eCommerce

SEPTEMBER 6, 2019

But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts.

B2B 372

B2B Channel Consumer Marketing 372

365 Retail

FEBRUARY 7, 2024

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce.

B2B 116

B2B Events Channel Information 116

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Forrester eCommerce

DECEMBER 28, 2021

So what’s top of mind for B2B sales teams? Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370

B2B Channel Technology Operations 370

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Forrester eCommerce

MAY 23, 2019

As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to improve the performance of every aspect of their businesses.

Channel 339

Channel B2B Technology Improvements 339

Forrester eCommerce

AUGUST 14, 2023

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

Omnichannel 254

Omnichannel B2B Channel Customer 254

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Forrester eCommerce

MAY 8, 2020

With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel. Instead, we are using three scenarios that take into account different recovery start times and shapes of recovery graphs.

Channel 411

Channel Definition Other B2B 411

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 star rating.

Social Media 331

Social Media Marketing B2B eCommerce 331

GetElastic

SEPTEMBER 6, 2021

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. With over 20 years in the B2B commerce space, Beck has lived through many digital transformations.

B2B 144

B2B eCommerce White Paper Seminar 144

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Market Trends in B2B eCommerce.

B2B 141

B2B Management eCommerce B2C 141

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

Channel 316

Channel Management Technology Customer Experience 316