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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 221
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

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Experience-driven commerce and its impact on B2B

GetElastic

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively.

B2B 150
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B2B ecommerce: four challenges to overcome

GetElastic

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Learn how they reevaluated their existing commerce and CX technology stack.

B2B 157
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How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money.

B2B 141
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Emerging tech to meet B2B buyer expectations 

GetElastic

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In   In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver.

B2B 136
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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. These first-generation technologies are being outpaced with third-generation technologies built around AI. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation.

eCommerce 211