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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

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Are You Prepared to Include CX Metrics In Earnings Calls?

Forrester eCommerce

Hardly any of the executives who include customer experience (CX) metrics in their quarterly earnings calls do it well. Forrester recommends avoiding CX metrics entirely.

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Customer Acquisition vs Retention

Groove

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Facebook, Instagram, TikTok and LinkedIn are a few social platforms that are proven to increase visibility and help your company convert new customers. What Is Customer Retention?

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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3 Tips to Maximize B2B Buyer Retention

Kibo

As B2B vendors upgrade offerings to bring their Web experiences up to par, much of the focus is on the early stages of the buyer journey: digital marketing and product research. In short, the emphasis is on acquiring new customers. To maximize online assets for retention: Spotlight reordering shortcuts.

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9 Ecommerce Podcasts You Need to Supercharge Your Business

Omnisend

Hosted by Kunle Campbell, The 2x Eccommerce podcast teaches you customer retention strategies and how you can turn prospective customers into loyal customers. It is a highly effective B2B ecommerce podcast that allows entrepreneurs to sell their products on eBay, Shopify, Etsy, and Amazon. Wrap up/Recommendations.

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How to Optimize Your Business’ Contribution Margin Ratio

Kissmetrics

Increase Customer Retention. Doing everything you can to retain customers will help improve your margins. Spending a lot of money on sales each month will cut into your bottom line, especially if you’re not bringing in new customers as a result of your efforts. How to Improve Your Contribution Margin Ratio.