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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

This allows brands to diversify and increase resiliency in the face of economic downtimes and allows them to realize a number of other goals, including: Increased sales from the trust consumers place in direct brand relationships. The post Multichannel Commerce Series: Connect to the Right Channels appeared first on ChannelAdvisor.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

This allows brands to diversify and increase resiliency in the face of economic downtimes and allows them to realize a number of other goals, including: Increased sales from the trust consumers place in direct brand relationships. The post Multichannel Commerce Series: Connect to the Right Channels appeared first on ChannelAdvisor.

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The Rise of B2B E-Commerce on Marketplaces

ChannelAdvisor

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. What is driving this growth?

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The Rise of B2B E-Commerce on Marketplaces

ChannelAdvisor

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B e-commerce. What is driving this growth?

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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

There are plenty of good reasons to sell direct, from higher margins to insulation from future pandemics, but succeeding at DTC requires a different set of skills than the B2B environment you’re used to. You can’t just repurpose your B2B website and add a shopping cart to turn it into a shopping platform.