ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase?

Customer 88

Customer Customer Retention Social Media X-cart 88

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? It can not only help with near-term sales, but with customer data collection, too. 4) Make Digital Marketing Consistent Across Channels.

Books 108

Books B2C B2B Social Media 108

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Reach Customers On Any Channel.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

365 Retail

AUGUST 17, 2022

At the same time, there’s been a near 50% increase in UK consumers who feel frustrated with a brand that does not recognise their unique desires and needs in its personalisation strategies. For years, retail brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals.

Games 57

Games Marketing Multi-channel B2C 57

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

FEBRUARY 21, 2019

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life. How to automate lifecycle campaigns based on customer data.

B2C 30

B2C Webinar Marketing Customer Data 30

Retail TouchPoints

AUGUST 24, 2022

Use the data you have to your advantage. While the types of data that are relevant will vary significantly by brand, the information that companies can gather from online sales is empirical rather than anecdotal. He has more than 20 years of experience focusing on driving global online commerce across B2B and B2C channels.

Payment Services 277

Payment Services eCommerce Shipping Costs Shipping 277

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. Fareeha Ali, Director, Research Strategy, Internet Retailer.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 240

B2C Marketing Technology Customer Data 240

GetElastic

OCTOBER 16, 2019

Many aspects of experience-driven commerce , ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C. Prior to executing an experience-driven strategy, commerce practitioners need to address some key criteria: . Necessary criteria .

B2B 150

B2B Customer Data B2C Technology 150

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Here are the latest digital marketing trends in the retail industry to help retailers refine their strategy for 2022 and beyond to maximize growth. Now it’s time to consider whether all of your marketing technologies are feeding customer data seamlessly into a stable repository such as a customer data platform.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Elsner

MAY 21, 2020

Customer satisfaction has been better, but there has been no improvement in the buying journey of B2B buyers. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. Below are some strategies for B2B Ecommerce stores: 1. Prepare Omnichannel Commerce Strategy. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. Order Management.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

GetElastic

SEPTEMBER 2, 2021

Adoption of B2B eCommerce is no doubt accelerating and aligning a B2B eCommerce strategy with existing account management teams could be the most critical success factor. Recommended Action: Account managers need to insist that they get access to more “always on channels” that engage with customers online and in an active buying process.

B2B 141

B2B Management eCommerce B2C 141

GetElastic

MAY 16, 2019

How do you get your sales team to buy into the digital commerce strategy and then shift them from order-taking to being brand advocates? How do your customer service reps help a customer when they get stuck in the middle of placing an online order? Solving channel conflict is top of mind for many manufacturers.

B2B 119

B2B Merchant Services Multi-channel B2C 119

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Ecommerce Platforms

FEBRUARY 23, 2021

Wholesale channels. With customer data reports, you’ll have no problem collecting insights into the behavior of your customers. Salesforce is the world’s most popular provider of CRM technology, so you shouldn’t have any issues getting to know your customers better. Customer data reports.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Ecommerce Platforms

MAY 3, 2023

On top of all that, Shopify Plus customers also get access to beta programs early, so they can test out new features before they’re available to most other Shopify users. Wholesale channels for selling Another great feature you can only get from Shopify Plus, is access to a wholesale channel.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

OCTOBER 9, 2017

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What’s behind this trend? Email marketing. Mobile apps.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies.

Channel 150

Channel Department Stores B2C Recommendation 150

Kibo

MAY 20, 2014

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.

White Paper 62

White Paper B2B Shipping Costs B2C 62

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences.

B2C 145

B2C B2B Reference eCommerce 145

Optimizely

FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Your product detail pages will often be a customer’s first touchpoint when visiting your site. With the right messaging, this data can turn a casual browse into a click-and-buy right now.

Shopping Carts 247

Shopping Carts Recommendation B2C Customer Data 247

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS).

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366