Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 461

Consumer Blog Customer Loyalty Customer Experience 461

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Technology 195

Technology B2C Consumer Marketing 195

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images.

Toys 213

Toys B2C Social Media Accessories 213

Optimizely

MAY 20, 2019

Kyle Flaherty, go-to-market and branding leader, joins Zaius as CMO to accelerate growth and amplify one of the hottest brands in MarTech. Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. About Zaius.

B2C 150

B2C Marketing Customer Customer Loyalty 150

Wiser

OCTOBER 11, 2023

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Pros: Large customer base, higher sales volume, greater market share.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

JUNE 25, 2018

The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. . How dynamic, real-time customer segmentation can drive repeat revenue.

Webinar 150

Webinar eCommerce Customer Loyalty B2C 150

Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Modern consumers live on their mobile devices. In fact, according to Facebook , 58% of consumers are more confident messaging a business than calling them.

Omnichannel 226

Omnichannel Customer Loyalty B2C B2B 226

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Forrester eCommerce

SEPTEMBER 16, 2020

By April of this year, an astounding 62% of US online adults had performed some kind of online transaction for the first time as a direct result of the COVID-19 pandemic — many began ordering products online for delivery, others experimented with digital payments or started banking online, and some opted to receive medical advice […].

Consumer 488

Consumer Banking Other Customer Loyalty 488

Retail TouchPoints

AUGUST 7, 2023

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. T-Mobile, for example, offers Netflix along with connectivity services, all in one bill.

Subscription 204

Subscription B2B Mobile Customer Experience 204

Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Today, it is possible to stimulate all consumer senses online. virtual reality).

Technology 251

Technology Retail Customer Experience Presentation 251

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

Kibo

SEPTEMBER 30, 2022

But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. In the current economic environment, inflation is the overarching factor affecting all economic actors, from consumers to workers to B2B companies.

B2B 71

B2B B2C Multi-channel eCommerce 71

Smile.io

MARCH 8, 2024

Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 The US is in second place, with household names such as eBay, Walmart, and Amazon dominating the market.    71% of consumers expect personalization. Loyalty & Reward Program Insights from Smile.io billion in 2023. Billion in 2023.

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

ESW

MAY 17, 2023

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.”

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

DECEMBER 9, 2020

The COVID-19 pandemic has drastically changed consumer buying behaviors and accelerated the evolution of and shift to digital commerce for businesses globally. This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Enterprise Marketplaces.

Payment Services 113

Payment Services Payments B2B B2C 113

Forrester eCommerce

OCTOBER 15, 2018

Points and discounts are the hallmark of most loyalty programs. But loyalty isn’t just about the purchase — or at least […].

Consumer 294

Consumer Customer Loyalty B2C Marketing 294

RTP blog

APRIL 9, 2018

And it’s these capabilities that Nordstrom, and other industry leading retailers, will continue to double down on to meet consumers’ rising expectations. Many online-only retailers have invested in similar omnichannel strategies, by purchasing physical storefronts to increase the channels where they’re available to consumers.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

eCommerce 73

eCommerce Outdoor eCommerce Marketing Hobbies 73

Smile.io

SEPTEMBER 10, 2020

In this blog, we’re sharing 9 strategies to attract, engage and delight consumers at each stage of the buyer’s journey. Need recognition occurs during this stage, but the consumer is not yet committed to researching solutions for the problem. Should I hire a digital marketing agencyto market for?

Consumer 46

Consumer Social Media SEO Webinar 46

Forrester eCommerce

JANUARY 14, 2021

During my time in advertising, one of the top questions I was asked by clients was: How do we reach the next-generation consumer without alienating our current (aging) customer base? It’s a business problem that’s on the mind of every marketing leader looking to future-proof their brand.

Consumer 356

Consumer Marketing Customer Social Media 356

GetElastic

DECEMBER 1, 2021

As such, it is a great time for retailers to enter the market and add subscriptions services to their existing physical products or simply start from scratch. These types of solutions lack the flexibility to create personalized subscription experiences or are excessively expensive and time consuming to do so. Why’s that you may ask?

Subscription 148

Subscription Payment Services Payments eCommerce 148

Forrester eCommerce

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Consumer 369

Consumer Customer Customer Loyalty Customer Experience 369

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Effectively segmenting the market to better target and market to B2B prospects.

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

MARCH 12, 2020

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

Forrester eCommerce

JULY 15, 2019

Consumers are connected, empowered, and experimental. And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn.

Consumer 334

Consumer Marketing Customer Loyalty B2C 334

SellBrite

OCTOBER 16, 2019

Consumers have spent $3.53 trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. And how can your online business tap into the B2B ecommerce market? How does B2B ecommerce differ from B2C ecommerce?

B2B 90

B2B eCommerce B2C Merchant Services 90

Forrester eCommerce

OCTOBER 3, 2022

And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […].

Customer Experience 370

Customer Experience Technology Marketing Customer 370

Ecommerce Platforms

SEPTEMBER 16, 2019

Bear in mind, the fact that the merchant needs to do some extra logistics planning and marketing as well. To give an executive summary, here's a painstaking breakdown of the rightful pointers we'll shortly look at: Carrying out a scrupulous market research. Marketing your business. Do a Product Market Research.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. You need to send customers relevant products that might be of interest, rather than sending everyone the same exact email. And the more customer data you are collecting and analyzing, the better.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

GetElastic

OCTOBER 21, 2022

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. That’s why integrations are the key technology that will power B2C marketing in 2018. Integrate all your customer data.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Here are four ways you can make sure your transition into the B2B ecommerce market is a smooth one.

B2B 148

B2B eCommerce Payment Services SEO 148

Optimizely

JUNE 29, 2017

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Because of their focus on everyday products they had no trouble acquiring new customers, but they hadn’t found the key to generating loyalty. The marketers at Manillo.dk The marketers at Manillo.dk

B2C 150

B2C Accessories Channel eCommerce Marketing 150