Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

MAY 15, 2018

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. What’s Next: Social.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

GetElastic

OCTOBER 16, 2019

Many aspects of experience-driven commerce , ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C. Beyond content is context, and personalization can be a far more effective way to have technology bolster your ROI over aesthetics.

B2B 150

B2B Customer Data B2C Technology 150

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce? for a few years.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

JUNE 20, 2019

To make these marketing campaigns really effective, you need to be able to stitch together the entire history of a customer’s interactions with your brand using identity resolution technology. And the more customer data you are collecting and analyzing, the better. Put in their basket then abandoned shopping cart.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Examine Your Marketing Technology Stack. Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Ecommerce Platforms

JULY 12, 2021

The marketplace changes, customer needs shift, and technology evolves; in short, things online move fast. Typically, the B2C model focuses predominantly on fixed pricing, but that just doesn’t work here. Security settings – Determine what customers can do on your marketplace when they first join. …and more.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

GetElastic

JANUARY 13, 2019

The growing use of conversational commerce highlights how more businesses are meeting customers inthe moment to create a better experience. For example, enterprises are increasingly relying on chatbots, AI and emerging technology to assist customer enquiriesand sales. Consider how a customer engages with your brand today.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Omnisend

JANUARY 10, 2024

A WordPress development agency puts together a team of developers, coders, design experts, and testers to customize your WordPress website and launch it within a fixed timeline. For example, custom API integrations, optimized server setups, and site stability to handle growing traffic.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Kibo

APRIL 26, 2022

The front-end and back-end tools are separate, so your marketing team can create and deliver customized content (no coding skills required) while your developers can work separately on expanding and maintaining your website’s back-end functionality. Microservices facilitate good customer experiences in a few ways.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

365 Retail

MAY 7, 2021

Retail has been one of the most severely impacted sectors over the course of the last 12 months, and in that time we have seen adoption of new technologies and changes in existing ones at an unprecedented rate. E-tailers should evaluate third party contracts they have in place, for example web tracking software for traffic analysis.

eCommerce 96

eCommerce Payment Services Merchant Services eCommerce Platforms 96

Ecommerce Platforms

JANUARY 12, 2021

The possible applications of technology for a better and more personalized shopper experience in Next-Gen stores are endless. NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. The Toad&Co Example.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Optimizely

MAY 8, 2018

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. Probably your access to accurate customer data.

B2C 186

B2C Customer Customer Data Definition 186

Optimizely

JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. For example, buyers could: Start off browsing anonymously on your mobile website.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. So what are the differences?

B2C 145

B2C B2B Reference eCommerce 145

Kibo

DECEMBER 14, 2021

To meet the demands of this unique consumer and help capture the generation’s growing spending power, retailers must continue to invest in new technologies and digital shopping experiences. The omnichannel customer journey, for example, appeals to millennials who are known to value convenience and speed above all else.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Fabric

NOVEMBER 2, 2023

We’ll go over factors to consider when making technology buying decisions (including the main types of enterprise e-commerce solutions, the benefits of using these platforms, and the cost of replatforming), but also emphasize the urgency for business and technology leaders to take action sooner.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). It’s Now or Never. Types of Ecommerce. is founded.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Kibo

SEPTEMBER 27, 2021

Personalized shopping technology enables retailers to provide individualized experiences to shoppers across digital shopping channels by leveraging past shopping, behavioral and other data to dynamically display or deliver personalized content during a user’s digital shopping journey. . Improved Customer Engagement and Loyalty.

Payments 62

Payments eCommerce Recommendation Improvements 62

BigCommerce

APRIL 21, 2017

So, beyond the typical best practices, I’ll walk you through specific brand examples that stand out above and beyond the crowd. This is how you win customers and beat out the overwhelming competition on the web, whether you are just getting started or about to re-brand. Here are a couple examples. Here are a few good examples.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

Optimizely

OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. This is a huge amount of data for you to keep track of as a B2C marketer.

Customer 186

Customer B2C Customer Data Mobile 186

Kibo

MAY 5, 2021

This omnichannel approach enables retailers to centralize their technologies with a single solution. By doing this, retailers can better understand their customers and deliver personalized experiences at scale. Business Intelligence for Meeting Customer Expectations. Customer Success Stories. That’s no accident.

Technology 62

Technology eCommerce Fulfillment Omnichannel 62

Ecommerce Platforms

OCTOBER 22, 2021

UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Ideally, if you’re starting out, you may want to ensure your website builder offers plenty of free, easy-to-customize templates that negate the need for a website developer. Impressive figures, right?

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

BigCommerce

APRIL 24, 2018

For most growing mid-market businesses, this technology is typically provided by BigCommerce, Magento, Salesforce Cloud Commerce (formerly Demandware) or Shopify. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Kodak is a great example of a Headless Commerce solution.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Optimizely

JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. AI facilitates and enables scalability.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

RTP blog

MAY 17, 2019

These systems include everything from managing inventory and staff to maintenance and customer data — any activity that keeps the shop running smoothly. Add personalized offers and easy-to-use technology, and the footfalls will only increase. However, the complexity of retail operations makes implementation a challenge.

Operations 150

Operations Small Business Retail Retail Mobile 150

Optimizely

FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Using a B2C CRM , you can dynamically change entire sections of content within emails or ads to make them more relevant and appealing, featuring the exact products that your buyers browsed.

Shopping Carts 247

Shopping Carts Recommendation B2C Customer Data 247

BigCommerce

FEBRUARY 2, 2018

As an example, look at the story behind Karen Rzepecki’s invention of the reCAP Mason Jars Pour Cap. technology, survival gear, vintage, healthy living, flash tattoos). These awards given out typically to brands like Apple and Google when they show off new, unseen technology and products. Take Jeni’s Ice Cream for example.

Merchant Services 419

Merchant Services Payment Services Beauty and Health Payments 419

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. This Blue Apron offer is a great example of a Winback campaign. Track engagement over time.

Customer 306

Customer Channel B2C Omnichannel 306

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. An omnichannel OMS uses real-time inventory data combined with capturing orders and facilitating process fulfillment across online and offline commerce channels. Omnichannel shopping isn’t just a passing trend.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Kibo

JUNE 16, 2022

The goal of composability is to help businesses scale, innovate, and adapt without constantly recreating their entire technology infrastructure. But composability isn’t just focused on technology. From a technology perspective, the microservices and/or PBCs are the building blocks. the customer). .

Payment Services 62

Payment Services Shipping Costs Fulfillment Omnichannel 62

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199