Retail TouchPoints

FEBRUARY 26, 2024

A Company’s Obligation to Securing its Own Systems On top of data privacy, companies must demonstrate a commitment to maintaining multiple layers of security to protect their customers’ data from threat actors. For many companies, it is not a matter of “if” there is a data breach, but when.

Improvements 313

Improvements Payment Services Consumer Banking 313

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Instead, build practices to stay close to customer insights.

Multi-channel 235

Multi-channel Retail Customer Experience Customer Data 235

RTP blog

MARCH 5, 2018

The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. One of the common examples of this backbone is the connection from sales and POS systems to inventory control systems. Constant Uptime – Any loss of connectivity can cause loss of revenue and even loss of customers.

Technology 150

Technology Retail Operations POS 150

Retail TouchPoints

NOVEMBER 9, 2023

With the increase of digital warfare, geopolitical cyberattacks are not only jeopardizing sensitive customer data but also eroding trust in online shopping globally. The Rise of Artificial Intelligence AI, the crown jewel of tech advancement, now wields human-like prowess atop a sea of data.

Retail 291

Retail BigCommerce eCommerce Platforms eCommerce 291

Retail TouchPoints

DECEMBER 23, 2022

Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. One good example is Black Friday: holiday sales and discounts are starting earlier every year. These first-generation technologies are being outpaced with third-generation technologies built around AI.

eCommerce 234

eCommerce Shipping Costs Retail Recommendation 234

Retail TouchPoints

APRIL 20, 2022

Through an interactive activation , attendees can venture through the shopping experience and see how the brands combine high-touch service and immersive technology to better serve consumers. Everything from the millwork to the fixtures and technology drive a brand story. Plus, the interactive RFID stations are a ‘must-see.’

Retail 354

Retail Social Media Technology Events 354

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions.

POS 251

POS Customer Experience Customer Technology 251

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. For example, as soon as a new buyer completes a purchase, they’re added automatically to a new buyer segment.

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

JULY 28, 2022

For example, Warby Parker’s eyewear try-on feature is built on Apple’s AR Kit. Other technology providers offer solutions that design some or all of a virtual try?on For example, Instagram Shops has partnered with a few brands to offer virtual try?ons Virtual try-on technology introduces important privacy obligations.

Retail 258

Retail Customer Data Information Consumer 258

Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. Generative AI is the driving force behind advanced personalization, transforming raw data into actionable insights,” said Bond.

Recommendation 299

Recommendation Consumer Information Customer 299

Dynamic Action

APRIL 25, 2024

Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. By leveraging AI-based technology, retailers can facilitate informed decision-making and mitigate risks associated with market expansion. Take Diwali, for example. billion in 2024.

Marketing 62

Marketing Retail Apparel Technology 62

Retail TouchPoints

OCTOBER 25, 2023

“Until we actually start to improve the EX, especially in retail, quick service restaurants (QSRs) and in telecom, you’re limiting how good your customer experience can ever be.” Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Retail TouchPoints

JULY 13, 2023

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.

Merchant Services 237

Merchant Services Payment Services Payments Banking 237

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Kissmetrics

DECEMBER 31, 2021

In fact, it’s been around for years and has become more sophisticated as technology has evolved. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google.

Customer Data 251

Customer Data Travel Customer Improvements 251

Retail TouchPoints

JULY 10, 2023

The world of retail is getting ready for its iPhone moment using breakthrough generative AI technology. For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell.

Merchant Services 277

Merchant Services Shipping Costs Retail Social Media 277

Retail TouchPoints

JUNE 29, 2022

Advancements in security technology have helped retail businesses across the world better protect their physical property, valuable products, data and information, and their employees. Use a video management system: Video analytics software gives you valuable data and insights into your footage.

Small Business Retail 264

Small Business Retail Payment Services Retail POS 264

Kissmetrics

MAY 10, 2021

The boom of Bitcoin has made blockchain technology a trending topic. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. In another example, a CPG company was managing warehouses with hundreds of employees receiving and shipping perishable food products.

Retail 303

Retail Customer Data Customer Experience Social Media 303

Retail TouchPoints

JULY 28, 2023

Let’s look at a simple example: When accounting for just minor changes in cost, the ROI of the media investment can be vastly different. Product margins are a good straightforward example, but in our industry they are old news. Most marketing teams are aware of this — few are able to act on it.

eCommerce Platforms 220

eCommerce Platforms eCommerce Technology Marketing 220

Retail TouchPoints

JULY 24, 2023

Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. To determine which method will work best for each consumer, retailers must pay close attention to customer data. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

Small Business Retail 235

Small Business Retail Marketing Retail Social Media 235

Retail TouchPoints

OCTOBER 27, 2021

Even the first MTA models that attempted to measure multiple channels were not sophisticated enough to handle the chaotic customer journeys seen today, especially when the data was incomplete or siloed. Like any model, the utility of Shapley values in retail marketing rests on a business’ data infrastructure.

Multi-channel 298

Multi-channel Games Retail Social Media 298

Retail TouchPoints

NOVEMBER 30, 2022

However, we know our customers may not be spending the majority of their week in a physical office space anymore , so we’re now focused on opening high-visibility, ground-level spaces in neighborhoods where our customer is both living and working.

Customer 271

Customer Shipping Events Clothing 271

Retail TouchPoints

OCTOBER 18, 2021

Forrester reported that more than 97% of organizations have challenges understanding a customer’s intent. Profile information and third-party data can be useful, but it can’t capture a shopper’s intent in the moment. For example, my customer profile at Petco says I have a 15-pound Yorkie, but it doesn’t know his dietary restrictions.

Customer Experience 290

Customer Experience Customer Channel Omnichannel 290

Retail TouchPoints

APRIL 3, 2023

For example, in one of the most notable ransomware attacks — the Egregor attack on Kmart — the ransomware group exploited AD to gain access, then spread its ransomware payload throughout most of the environment. Prioritize AD security gaps caused by misconfigurations and lapses. according to Inc.

Payment Services 268

Payment Services Payments Retail Operations 268

Retail TouchPoints

FEBRUARY 1, 2024

Berliner offered advice on how retailers can best mitigate the negative impact of price increases: “Retailers should lean into customer data to make price increases as painless as possible ,” he said. “By Some companies are taking, for example, Microsoft’s Open AI-as-a-service and making it a secure, in-house ChatGPT-style system.

Games 217

Games Retail Definition Management 217

Retail TouchPoints

FEBRUARY 23, 2022

But with the rise of omnichannel fulfillment, “phygital” experiences and more elevated storytelling, Nicholas believes design is going to matter a lot more: “Not at the expense of functionality or technology, of course, but through and with those elements.” Nicholas added that retailers will need to create a “synergy of these forces.”

Fulfillment 282

Fulfillment Vend Operations Technology 282

Retail TouchPoints

FEBRUARY 23, 2023

Widespread interest in and acceptance of AI in all of its forms — particularly among younger shoppers — means that it’s not a matter of when customers will accept the technology but how retailers should react to it. The trick is to make sure the benefits outweigh the inconvenience of learning a new technology.

Retail 262

Retail Technology Customer Experience Consumer 262

Algopix

APRIL 17, 2023

With the rise of AI technology, it’s now easier than ever to ensure that your products stand out from the competition. Why Optimize Your Amazon Product Listings with AI AI is a form of technology that enables computers to learn from data and make decisions. AI can also be used to optimize Amazon product listings.

Shipping Costs 89

Shipping Costs Customer Data Improvements Technology 89

Wiser

AUGUST 28, 2023

The retail landscape is constantly changing due to evolving consumer behavior, technological advancements, and market dynamics. The Role of Technology in Retail Assortment Retail analytics tools have ushered in a new era of precision and efficacy in the retail industry. They offer a wide variety of products across numerous categories.

Retail 146

Retail Fashion Information Customer Data 146

UpSellIt

MARCH 13, 2024

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Upsellit’s Coupon Experience monitors coupon activity to optimize your coupon strategy.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. These options provide both safety and convenience for shoppers and retailers alike.

Payment Services 201

Payment Services Payments Retail Sporting Goods 201

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. A great example of this is McDonald’s.

Marketing 273

Marketing Recommendation Social Media Improvements 273

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. User Segmentation 5. Urgency Messaging 8.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

AUGUST 10, 2022

For retailers to try and escape inflation, they need to adopt a robust pricing structure that has strong strategy, people, processes and technologies in place to react to evolving cost increases and rapidly shifting market conditions. John Lewis is one example of this, launching its ANYDAY range in 2021 which promoted ‘affordable quality.’.

Retail 270

Retail Technology Consumer Banking 270

RTP blog

JANUARY 17, 2018

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. Store associates can now better upsell and cross-sell products, which so far has resulted in 12% growth in the average purchase order per customer.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

JULY 3, 2020

Smart shelf technologies represent that move toward transformation, bringing the power of big data and automation to grocery and retail stores. An Overview Of Smart Shelf Technology And How It Works. Smart shelf technology can also interact with customers via smartphones.

Retail 202

Retail Electronics Automotive Technology 202