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Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Retail TouchPoints

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 223
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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Optimizely

The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Everyone in marketing knows that the field has been taking over by data.

B2C 231
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Optimizely

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Dynamic segmentation is nothing without the right customer data.

Customer 334
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B2B2C 101: What Is It and How Can I Leverage It?

GetElastic

If it’s one thing the COVID-19 pandemic showed us, it was that disruption was inevitable - and we surely have seen that in the eCommerce industry. Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2C eCommerce: Business- to-Consumer.

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. Here are the latest digital marketing trends in the retail industry to help retailers refine their strategy for 2022 and beyond to maximize growth. First-Party Data Marketing Is The New Norm.