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CDP vs. CRM: What’s Right for Your B2C Business?

Optimizely

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210
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Are You a True Data-Driven B2C Marketer?

Optimizely

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. In your next marketing team meeting, you share the conversion rates with your boss.

B2C 247
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 220
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Emerging tech to meet B2B buyer expectations 

GetElastic

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136
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Meet Zam: Your Marketing Assistant

Optimizely

We have someone you MUST meet! Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. We take care of data science so that you can take care of your customers.” – Spencer Pingry, CTO of Zaius. Drowning in data. Zam (like Sam, but with a ‘Z’). Let’s look at how.

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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Not only does it hinder repeat engagement and building loyalty, but anonymous shoppers also make it difficult to deliver a 1:1 personalized experience because no historical customer data exists. Yes, this might require that retailers rethink and upgrade parts of their technology stack.

eCommerce 211
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How To Effectively Use Omnichannel Order Management

Kibo

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. Benefits of an Omnichannel OMS.