CDP vs. CRM: What’s Right for Your B2C Business?
Optimizely
JANUARY 29, 2019
But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?
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