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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems. Retail is already changing.

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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

Use the data you have to your advantage. While the types of data that are relevant will vary significantly by brand, the information that companies can gather from online sales is empirical rather than anecdotal. As far as shipping goes, shoppers are bound to have different priorities regarding both pricing and delivery timelines.

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The Best Enterprise Ecommerce Platforms in 2021

Ecommerce Platforms

BigCommerce is a fantastic store for enterprise customers that want to have everything they need in the same place. There’s also support for the Shop Pay app, where your clients can save the shipping and billing information, they’re going to use to accelerate the checkout process and reduce conversion rates. Let’s take a closer look.

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Shopify vs Shopify Plus: Making the Right Choice for Your Business

Ecommerce Platforms

As standard, the Shopify service is offered across four pricing plans (we’ll cover those later). It’s the enterprise version of the Shopify platform, priced on a per-company basis. Unfortunately, even the most expensive core Shopify plan (Shopify Advanced) only permits vendors to create up to 15 staff accounts.

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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. More customer data from direct interaction with consumers . Larger margins due to eliminating intermediaries .

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6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.