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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey.

eCommerce 370
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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Automation helps ensure a seamless customer experience.

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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April.

Magazine 262
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Move Beyond Email Marketing in Ecommerce

Optimizely

If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. Try retargeting ads.

Marketing 236
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A Complete Sana Commerce Review

Ecommerce Platforms

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. It's well-reviewed.

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Top 10 B2B eCommerce Website Examples

GetElastic

B2B buyers expect personalization experiences and are even willing to pay more. Consumers are looking for convenience in their ecommerce experience - fast and free shipping. While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If

B2B 147
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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Finally, email marketers can conduct abandoned cart campaigns or increase sales with email shopping carts and payment options. AMP for email is a smart approach marketers can use to create dynamic, efficient user experiences and engagement. AMP for email allows marketers to send surveys and collect data, too.

Marketing 277