Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Forrester eCommerce

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. If not, you should consider it.

Improvements 349

Improvements Technology Blog Customer Loyalty 349

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This ensures the automatic synchronization of an optimized product catalog across all channels and systems.

B2B 204

B2B eCommerce BigCommerce Omnichannel 204

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Site visitors who have viewed specific product detail pages on your site.

Customer 334

Customer B2C Customer Data Improvements 334

Groove

JULY 23, 2020

Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Ecommerce Platforms

NOVEMBER 11, 2019

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result? The North Face.

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143

Retail TouchPoints

AUGUST 24, 2023

Whether analyzing sentiment from customer feedback to improve products/experiences, delivering personalized product recommendations and identifying needs and pains for follow-up and upselling, the application of generative AI to real-time insights enables data-driven decision-making to increase customer satisfaction and grow businesses.

Toys 213

Toys B2C Social Media Accessories 213

Groove

MARCH 24, 2022

In addition, we use inbound marketing to engage new users to your eCommerce store and build an appealing website design to turn shoppers into customers. View how we’ve increased revenue and improved online experience for one of our clients, Cutter & Buck. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Kissmetrics

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Optimizely

APRIL 11, 2019

Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. With Zam, you’re able to guide the shopper journey, improve customer service, and sustain customer loyalty. In this live demo, we’ll explore how our CRM p. rsonal interactions.

Demo 34

Demo B2C Customer Loyalty Customer Data 34

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Measure Success Throughout the Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. If you aim for quick expansion and high profitability, a B2C model with aggressive digital marketing strategies might serve you well. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Forrester eCommerce

SEPTEMBER 19, 2023

Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022. Only US banks managed a measurable improvement in average trust scores, and even that […]

Financial Services 415

Financial Services Banking Improvements Management 415

Optimizely

DECEMBER 18, 2018

Instead of only using the data you collect with your POS for your in-store loyalty program (for example, printing out reams of paper coupons at checkouts), you should use an analytics solution or platform like a B2C CRM to integrate it with the data you have on customers across the rest of your channels and marketing platforms.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kibo

SEPTEMBER 30, 2022

Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. Consumers – Consumer sentiment may be improving slightly, but consumers remain very concerned about high prices and their ability to make purchases.

B2B 71

B2B B2C Multi-channel eCommerce 71

Optimizely

APRIL 25, 2019

If only all customers could be like that…. It makes sense to focus a lot of your time on targeting these high-value customers to increase conversions and improve average order value. But while repeat purchases are key to growing your business, you also need to constantly acquire new customers too. Here’s how you do it.

Customer 150

Customer B2C Customer Loyalty Social Media 150

Ecommerce Platforms

OCTOBER 24, 2022

Whether you’re sending promotional emails, or transactional messages, one of the best ways to improve your chances of clicks is to create the best subject lines. This is particularly true in an environment where customers are opening more emails on mobile devices, as most smartphones can only display so many characters. Omnisend ).

Marketing 196

Marketing B2B B2C Mobile 196

GetElastic

MAY 13, 2019

They also put digital ordering capabilities into the hands of their employees, improving the experience for buyers and sellers alike. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Transform B2B commerce using proven B2C principles.

B2B 151

B2B B2C Channel Customer Loyalty 151

Kibo

JUNE 6, 2014

Improve In-Store Merchandising with Real-Time Inventory Data With the dizzying array of shopping choices and channels, finding products is as easy as clicking a button. But if your customers don’t find the products they want, they’ll move on quicker than you can type “Amazon.” Improve product pricing. Always trending.

Improvements 62

Improvements B2B B2C Webinar 62

Optimizely

FEBRUARY 8, 2018

Get a better handle on multi-channel marketing attribution for your own brand and you’ll see huge improvements in how you define the true ROI of your marketing activities. Now, you have the tools to understand which campaigns work on which channel, so you can truly optimize and continually improve your marketing. So what should you do?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Simultaneously supporting customer acquisition and retention. Greater customer referrals.

B2B 146

B2B eCommerce Customer SEO 146

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Smile.io

MARCH 8, 2024

When the live commerce experience personalizes suggestions and services to its target audience, you are also more likely to see improvements in customer retention rates. Loyalty & Reward Program Insights from Smile.io People no longer just want to click and buy.

Social Media 72

Social Media Customer Loyalty Customer Retention eCommerce 72

GetElastic

NOVEMBER 19, 2019

However, a loyalty program must be valuable to the customer to win loyalty. Hence, the need to define your B2B loyalty program. What makes a great loyalty program great? Differences Between B2B and B2C Loyalty Programs. B2C loyalty programs are suitable for engaging, retaining and rewarding consumers.

B2B 104

B2B Payment Services B2C Payments 104

Pivotree Blog

JULY 5, 2023

“Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility, and our customers have been reporting an immediate improvement in their user experience.

B2B 52

B2B Customer B2C Supplies 52

Kibo

FEBRUARY 22, 2023

With omnichannel shopping becoming the norm across B2B and B2C sectors, it’s become increasingly important to have seamless operations across channels. Future Available to Promise is becoming increasingly important for businesses as they strive to meet customer demand and improve supply chain efficiency.

Customer 62

Customer B2B Supplies Shipping Costs 62

BigCommerce

FEBRUARY 13, 2018

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It went on to turn into a major B2B, C2C, and B2C platform that’s still widely used today. Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Retail TouchPoints

MARCH 29, 2022

Sessions illustrate the increasingly complex nature of the customer experience, and how the lines between commerce, marketing, service, and even supply chain and fulfillment, continue to blur. Why the Non-Purchaser Might be Your Most Important Customer. View the session on demand. A whopping $3.23 View the session on demand.

Payment Services 188

Payment Services Merchant Services Omnichannel Consumer 188

Optimizely

NOVEMBER 29, 2018

Because every one of your customers is unique, it’s difficult to adjust your marketing outreach to each of their individual needs. But you can design an all-encompassing customer journey map for your buyers using individual campaigns to lead them down the path to purchasing—and ultimately to customer loyalty.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

GetElastic

OCTOBER 19, 2021

A PIM solution helps brands to manage product information, improving their ability to quickly retrieve and use key data to power digital buying experiences. Some of the key capabilities offered by PIM solutions include: Improving product data quality across all channels. Tracking product progress and completion.

Information 78

Information B2C Channel Improvements 78

GetElastic

OCTOBER 19, 2021

A PIM solution helps brands to manage product information, improving their ability to quickly retrieve and use key data to power digital buying experiences. Some of the key capabilities offered by PIM solutions include: Improving product data quality across all channels. Tracking product progress and completion.

Information 78

Information B2C Channel Improvements 78

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

eCommerce 210

eCommerce Blog Article Games 210

Optimizely

JULY 25, 2019

This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context. Each time a customer interacts with your brand, they’re sending you a signal that you can use to customize your message via marketing automation.

Marketing 150

Marketing Recommendation Channel B2C 150